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ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Full Session ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 4 – Trademark Conflicts in Musician and Band Names ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 5 – Trademark Coexistence Agreements ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 6 – Patents and Open Source Software ABA Forum: IP Meets Entertainment – Trademarks and Business Patents, Part 7 – Can a Title be Trademarked? ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Introduction ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Advertising Technologies ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Retail & Advertising ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Measuring Online Ad Reach ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Unauthorized Online Distribution ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Online Viral Marketing ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Capturing Customers
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ABA 2008: “Advertising in the Converged World” – Panel on Merchandising and Licensing – Full Session

Cydney A. Tune | Emily Della Maggiora | Jonathan Kirsch | Kim Niemi | Seth Steinberg
Seth Steinberg is an attorney specializing in commercial transactions and intellectual property law. His private practice is based in San Francisco, CA.
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In this panel discussion held at 2008 meeting of the American Bar Association’s Sports & Entertainment Forum, panelists Cydney Tune, Jonathan Kirsch, Emily Della Maggiora, Kim Niemi and Seth Steinberg discuss some of the legal and conceptual questions facing advertisers and marketers in the converging media marketplace – for example, how to advertise to consumers who prefer immersive video games to television or films, how to measure the effect of online ads, how to do viral marketing the right way, how to deal with unauthorized online use of your copyrighted works, and more.



Shoot Date: October 2008
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Keywords:
Advertising | Music Marketing

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American Bar Association (ABA)

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