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A Seminar in Marketing Strategy with Artistshouse's Mike King
Mike King
Musician, educator, and consultant Mike King is a veteran of several prominent independent record labels and has over 10 years' marketing, project management, and artist development experience in the music industry. Mike is the managing editor and directs the marketing efforts for Artists House Music. He also authors and leads several online marketing and technology courses for CNET, and is a contributing writer for Making Music magazine. He currently lives in Cambridge, MA and serves as Marketing Communications Manager for Berkleemusic, the online extension school of Berklee College of Music.
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Description: Mike King, a veteran music marketing manager and managing editor of Artistshouse, reveals the secret strategies behind marketing yourself and your music effectively. He discusses when to hire an independent record promoter or publicist and how to know you’re hiring the right person, how to get national distribution for yourself without going through a traditional distributor, how to get your record into stores, how to build and manage a contact database and fan base, and how to run an integrated marketing campaign that gives you the most bang for the fewest bucks.
Shoot Date: October 2007 |
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