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A Q&A Session with Ziggy Creator Tom Wilson: Tailoring Your Work to a Demographic
Tom Wilson
Tom Wilson is the artist behind the popular newspaper comic character Ziggy. He took over drawing Ziggy from his father in 1987. In addition to Ziggy, Tom has worked as a conceptual creative consultant for Richard Saunders International. This world-renowned creative think tank has been named the nation's #1 innovation consulting service for developing new brands and products for Fortune 500 companies. He has also worked on branding programs for companies including American Express, Johnson & Johnson, The Ford Motor Company, Chrysler, Circuit City, Procter & Gamble, Hewlett-Packard, Hallmark, AT&T and Walt Disney, among others, and is the founder of Character Matters, a company specializing in developing world-class characters for branding and licensing. |
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Description: In this segment from a question-and-answer session held at the SEA 2008 conference, cartoonist Tom Wilson is asked if he writes for a particular demographic. He discusses the challenges that arise when trying to decide whether to cater to your audience and to what extent, and discusses his own conclusions about how to balance this question.
Shoot Date: February 2008 |
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