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A Master Class on the Arts in a Market Economy: You, Your Music, and how Capitalism Can Help You Find Your Audience
George Howard
Former president of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He currently holds posts as Assistant Professor of Management at Loyola University, Instructor and lecturer at Berklee College of Music’s BerkleeMusic program, and editor and frequent contributor to Artists House. He is the author of Getting Signed! An Insider's Guide to the Record Industry, and Publishing 101, both aimed at educating aspiring artists in how to succeed in a music industry game that at times seems rigged against them. |
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Description: Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the economic and business realities that they as aspiring musicians and businesspeople need to face in order to succeed in today’s music business. Topics include: The economics of independence; how capitalism supports the arts; how technology is altering the economics of music distribution; the Long Tail and niche marketing; and how to use the machinery of a capitalist economy to sell your music to people who want to buy it.
Shoot Date: May 2007 |
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