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A Conversation about Entrepreneurship and Grassroots Marketing with G.I. Sanders of Fancorps.com

G.I. Sanders
G.I. Sanders is co-owner of Fancorps.com, a software and grassroots marketing firm whose website offers independent artists a means to leverage their fan base into an organized fleet of street teams, and then manage those teams efficiently.
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Description:

G.I. Sanders, co-owner of Fancorps.com, sat down with ArtistsHouse at SXSW 2008 to discuss the founding of his company and the lessons about entrepreneurship he learned along the way, and also to share some of the secrets of finding, building, and leveraging a street team of hard-working, dedicated fans to do grassroots marketing on your behalf.



Shoot Date:
March 2008
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Keywords:
Entrepreneurship | Fan Base | Independent Artists | Music Marketing

This Video Clip Appears on:
Strategy & Process | Internet
Company or School:
Fancorps.com

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