http://www.artistshousemusic.org/people/Robert+Reisenberg The taxonomy view with a depth of 0. http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+new+ad+models+for+televisi ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - New Ad Models for TelevisionIn this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” Full Circle Entertainment President and CEO Robert Riesenberg talks about the evolution of advertising, product placement, and brand integration in television programming. Describing the various types of deals advertisers have made historically (barter, license agreements), Riesenberg discusses a new hybrid model that will debut with a new television program in the summer of 2008. In this program, a sitcom about an ad agency, the brand campaign will be able to function as the main storyline within the show. Riesenberg explains how the broadcasting of this program will be funded; how the brand opportunities will be sold; and how the resulting profits will be distributed. http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+new+ad+models+for+televisi#comment Advertising Strategy & Process Advertising American Bar Association (ABA) Lawyer Music Marketing Robert Reisenberg Television Wed, 20 Feb 2008 11:27:07 -0800 Luke 10761 at http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+integrated+advertising ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Integrated AdvertisingIn this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” Full Circle Entertainment President and CEO Robert Riesenberg talks about the necessity for authenticity in brand integration, insisting that advertisers must have only very limited control of how their brands are presented within the entertainment content. http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+integrated+advertising#comment Advertising Strategy & Process Advertising American Bar Association (ABA) Music Marketing Robert Reisenberg Wed, 20 Feb 2008 11:37:40 -0800 Luke 10767 at http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+brand+placement ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Brand PlacementIn this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” Full Circle Entertainment President and CEO Robert Riesenberg attempts to answer an audience question regarding whether brand integration harms foreign distribution agreements. While Riesenberg concedes that other countries have different regulations regarding brand integration, he claims that these distribution concerns apply to domestic markets as well, and he explains the ways in which his company structures their deals in order to avoid conflicts. http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+brand+placement#comment Strategy & Process Advertising American Bar Association (ABA) Distribution Music Marketing Robert Reisenberg Television Wed, 20 Feb 2008 11:40:36 -0800 Luke 10770 at http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+sponsorship+identification ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports - Sponsorship IdentificationIn this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” a law student asks Full Circle Entertainment president and CEO Robert Riesenberg and attorney Rick Kurnit whether they think current Federal Trade Commission sponsorship identification rules are fair as they apply to the clients of each. They then address the pros and cons of these rules, explaining the ways in which they create marketing opportunities and also restrict creative freedom for content creators. http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+sponsorship+identification#comment Music as a Business Advertising Advertising American Bar Association (ABA) Fair Use Lawyer Music Marketing Rick Kurnit Robert Reisenberg Wed, 20 Feb 2008 11:42:28 -0800 Luke 10772 at http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+full+session ABA Forum: Cross Marketing Clients Across Multimedia Platforms in Entertainment, Arts, and Sports – Full SessionIn this ABA Forum, a panel of attorneys and brand marketing experts discusses the convergence of advertising, product placement, and brand integration within entertainment, the arts, and sports. Moderated by Minneapolis sports attorney Clark C. Griffith, the panel also includes Full Circle Entertainment President and CEO Robert Riesenberg, art and architecture attorney Jessica Darraby, and advertising and entertainment attorney Rick Kurnit. Each offers a distinct perspective on the legal challenges of cross marketing as it applies to his or her area of expertise, ranging on topics such as brand control of creative content, commercial speech restrictions, IP law, and the pros and cons of federal regulations. http://www.artistshousemusic.org/videos/aba+forum+cross+marketing+clients+across+multimedia+platforms+in+entertainment+arts+and+sports+full+session#comment Music as a Business Advertising Strategy & Process ABA Advertising American Bar Association (ABA) Clark C. Griffith Jessica Darraby Lawyer Music Marketing Rick Kurnit Robert Reisenberg Wed, 20 Feb 2008 11:21:32 -0800 Luke 10759 at