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 <title>Connecting the Dots in Accounting</title>
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 <description>Connecting the Dots in AccountingMusic business professor Robert Cronberg talks about the big picture accounting skills he teaches his students, including how to identify a company’s assets, knowing its liabilities, and why it is important to know how to read a balance sheet.</description>
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 <pubDate>Tue, 15 Jan 2008 10:11:28 -0800</pubDate>
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 <title>Looking at Entrepreneurship Beyond the Music Marketplace </title>
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 <description>Looking at Entrepreneurship Beyond the Music Marketplace Music business professor Robert Cronberg shares the advice he gives his students about how to become a successful entrepreneur, from the importance of networking to looking for inspiration beyond the boundaries of the music business.</description>
 <comments>http://www.artistshousemusic.org/videos/looking+at+entrepreneurship+beyond+the+music+marketplace#comment</comments>
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 <title>Robert Cronberg on His Transition from Accounting to Teaching</title>
 <link>http://www.artistshousemusic.org/videos/robert+cronberg+on+his+transition+from+accounting+to+teaching</link>
 <description>Robert Cronberg on His Transition from Accounting to TeachingMusic business professor Robert Cronberg talks about how he uses his own professional successes and failures to teach students about economics and entrepreneurship.</description>
 <comments>http://www.artistshousemusic.org/videos/robert+cronberg+on+his+transition+from+accounting+to+teaching#comment</comments>
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 <title>Gathering Information in the Marketplace</title>
 <link>http://www.artistshousemusic.org/videos/gathering+information+in+the+marketplace</link>
 <description>Gathering Information in the MarketplaceMusic business professor Robert Cronberg stresses the importance of taking research to the streets, arguing that the best way to understand the marketplace is to interact with it in person. </description>
 <comments>http://www.artistshousemusic.org/videos/gathering+information+in+the+marketplace#comment</comments>
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 <title>Economics as a Study of Choice</title>
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 <description>Economics as a Study of ChoiceMusic business professor Robert Cronberg explains economics as the study of behavior, and talks about the analytical tools artists can use to bring focus to their careers. </description>
 <comments>http://www.artistshousemusic.org/videos/economics+as+a+study+of+choice#comment</comments>
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 <title>Entrepreneurs as Catalysts for Change</title>
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 <description>Entrepreneurs as Catalysts for ChangeMusic business professor Robert Cronberg offers his unique definition of an entrepreneur.</description>
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 <title>Predictions about the Future of the Music Industry</title>
 <link>http://www.artistshousemusic.org/videos/predictions+about+the+future+of+the+music+industry</link>
 <description>Predictions about the Future of the Music IndustryMusic business professor Robert Cronberg makes some predictions about the future of the music industry, explaining why he thinks major labels and their superstars will soon be extinct.</description>
 <comments>http://www.artistshousemusic.org/videos/predictions+about+the+future+of+the+music+industry#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3574">Record Companies</category>
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 <pubDate>Tue, 15 Jan 2008 10:07:36 -0800</pubDate>
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 <title>Why Knowing is Half the Battle</title>
 <link>http://www.artistshousemusic.org/videos/why+knowing+is+half+the+battle</link>
 <description>Why Knowing is Half the BattleMusic business professor Robert Cronberg discusses how staying informed can help eliminate the gray areas of decision-making. </description>
 <comments>http://www.artistshousemusic.org/videos/why+knowing+is+half+the+battle#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
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 <title>Building a Business Plan from the Ground Up</title>
 <link>http://www.artistshousemusic.org/videos/building+a+business+plan+from+the+ground+up</link>
 <description>Building a Business Plan from the Ground UpMusic business professor Robert Cronberg outlines the steps one should take in formulating a business plan, from identifying one’s personal mission to assessing the competition to evaluating potential in the global market. Cronberg also offers tips on how to pitch an idea to investors, and how to cover all the economic bases when assembling a plan.</description>
 <comments>http://www.artistshousemusic.org/videos/building+a+business+plan+from+the+ground+up#comment</comments>
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 <pubDate>Tue, 15 Jan 2008 10:09:53 -0800</pubDate>
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 <title>Discovering Your Own Comfort Zone for Risk</title>
 <link>http://www.artistshousemusic.org/videos/discovering+your+own+comfort+zone+for+risk</link>
 <description>Discovering Your Own Comfort Zone for RiskMusic business professor Robert Cronberg talks about why it is important for entrepreneurs and artists to have confidence in their abilities and ideas, and how that affects the level of financial risk they should assume in their careers.</description>
 <comments>http://www.artistshousemusic.org/videos/discovering+your+own+comfort+zone+for+risk#comment</comments>
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