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 <title>SEA Conference Panel: Marketing Your Performing Art – Full Session</title>
 <link>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+full+session</link>
 <description>SEA Conference Panel: Marketing Your Performing Art – Full SessionConference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.</description>
 <comments>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+full+session#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4298">Strategy &amp; Process</category>
 <category domain="http://www.artistshousemusic.org/people/andrew+emil">Andrew Emil</category>
 <category domain="http://www.artistshousemusic.org/people/benjie+hughes">Benjie Hughes</category>
 <category domain="http://www.artistshousemusic.org/people/bob+baker">Bob Baker</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/people/lisa+canning">Lisa Canning</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/music+marketing">Music Marketing</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/s+e+a+self+employment+in+the+arts">S.E.A. (Self Employment in the Arts)</category>
 <pubDate>Thu, 12 Jun 2008 16:27:40 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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 <title>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Full Session</title>
 <link>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+full+session</link>
 <description>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Full SessionIn his keynote speech at the SEA (Self-Employed Artists) conference held in February 2008, playwright Matt Boresi explores the need for artists to embrace the business side of their work.  He discusses some of the challenges that artists may face when making this leap, recommending that artists temporarily squelch their inner bohemian in order to embrace the business thinking that is crucial to enduring financial success on any scale.  He also addresses the need to be able to articulate what you do concisely and the value of networking, and closes by explaining a concept he dubs the savvy artist&#039;s contract with a hostile world, which is a roadmap to forging a career in the arts.</description>
 <comments>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+full+session#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/musician+resources/musicians+strategy/development">Development</category>
 <category domain="http://www.artistshousemusic.org/keywords/advice">Advice</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/what+it+takes">What it Takes</category>
 <pubDate>Mon, 07 Apr 2008 11:39:42 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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 <title>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Finding Your Fans in a Culture of Convenience</title>
 <link>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+finding+your+fans+in+a+culture+of+convenience</link>
 <description>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Finding Your Fans in a Culture of ConvenienceIn this segment from his SEA keynote titled &quot;The Savvy Artist in a Hostile World&quot; playwright Matt Boresi discusses how in today&#039;s boutique world of entertainment options, it&#039;s easier than ever to remain unchallenged by art due to the increasingly personal nature of technology and the ways we consume media.  </description>
 <comments>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+finding+your+fans+in+a+culture+of+convenience#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/keywords/advice">Advice</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3434">Music Industry Today</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/s+e+a+self+employment+in+the+arts">S.E.A. (Self Employment in the Arts)</category>
 <pubDate>Mon, 07 Apr 2008 11:52:26 -0700</pubDate>
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 <title>Matt Boresi Keynote: The Savvy Artist in a Hostile World – You, Your Business, and Your “Inner Bohemian”</title>
 <link>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+you+your+business+and+your+inner+bohemian</link>
 <description>Matt Boresi Keynote: The Savvy Artist in a Hostile World – You, Your Business, and Your “Inner Bohemian”In this segment from his keynote titled &quot;The Savvy Artist in a Hostile World&quot; playwright Matt Boresi discusses the need for artists to temporarily set aside their “bohemian” outlook when considering the business side of their art. </description>
 <comments>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+you+your+business+and+your+inner+bohemian#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/keywords/advice">Advice</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/what+it+takes">What it Takes</category>
 <pubDate>Mon, 07 Apr 2008 11:57:19 -0700</pubDate>
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 <title>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Perfecting Your Elevator Speech</title>
 <link>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+perfecting+your+elevator+speech</link>
 <description>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Perfecting Your Elevator SpeechIn this segment from his keynote title &quot;The Savvy Artist in a Hostile World&quot; playwright Matt Boresi discusses why any artist should be able to articulate what they do – what their work is about – in no more than a few sentences.</description>
 <comments>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+perfecting+your+elevator+speech#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/keywords/advice">Advice</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4350">Networking</category>
 <pubDate>Mon, 07 Apr 2008 11:59:50 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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 <title>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Why Networking is not Marketing</title>
 <link>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+why+networking+is+not+marketing</link>
 <description>Matt Boresi Keynote: The Savvy Artist in a Hostile World – Why Networking is not MarketingIn this selection from his SEA keynote address, &quot;The Savvy Artist in a Hostile World,&quot; playwright Matt Boresi discusses how networking differs from marketing and selling, what networking actually is, and how he once blew a possible networking opportunity with Paul McCartney.</description>
 <comments>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+why+networking+is+not+marketing#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3507">Publicity/Promotion</category>
 <category domain="http://www.artistshousemusic.org/musician+resources/musicians+strategy/development">Development</category>
 <category domain="http://www.artistshousemusic.org/keywords/advice">Advice</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4350">Networking</category>
 <pubDate>Mon, 07 Apr 2008 12:05:29 -0700</pubDate>
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 <title>Matt Boresi Keynote: The Savvy Artist in a Hostile World – the Savvy Artist’s Contract With the Hostile World</title>
 <link>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+the+savvy+artist+s+contract+with+the+hostile+world</link>
 <description>Matt Boresi Keynote: The Savvy Artist in a Hostile World – the Savvy Artist’s Contract With the Hostile WorldIn this portion of his SEA keynote address titled “The Savvy Artist in a Hostile World” Matt Boresi defines &quot;the savvy artist&#039;s contract with a hostile world,&quot; which includes: being able to articulate clearly your work and goals; being customer-focused; providing a clear benefit to your clients/fans; and recognizing moments of opportunity when they arise.</description>
 <comments>http://www.artistshousemusic.org/videos/matt+boresi+keynote+the+savvy+artist+in+a+hostile+world+the+savvy+artist+s+contract+with+the+hostile+world#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/musician+resources/musicians+strategy/development">Development</category>
 <category domain="http://www.artistshousemusic.org/keywords/advice">Advice</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/what+it+takes">What it Takes</category>
 <pubDate>Mon, 07 Apr 2008 12:07:45 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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 <title>SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product</title>
 <link>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+preparing+to+market+your+product</link>
 <description>SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your ProductConference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss how to identify a unique selling proposition and find a niche audience for your product.</description>
 <comments>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+preparing+to+market+your+product#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4298">Strategy &amp; Process</category>
 <category domain="http://www.artistshousemusic.org/people/andrew+emil">Andrew Emil</category>
 <category domain="http://www.artistshousemusic.org/people/benjie+hughes">Benjie Hughes</category>
 <category domain="http://www.artistshousemusic.org/people/bob+baker">Bob Baker</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3448">Branding</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/people/lisa+canning">Lisa Canning</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/music+marketing">Music Marketing</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/s+e+a+self+employment+in+the+arts">S.E.A. (Self Employment in the Arts)</category>
 <pubDate>Thu, 12 Jun 2008 16:35:42 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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 <title>SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget</title>
 <link>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+determining+your+marketing+budget</link>
 <description>SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing BudgetConference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.</description>
 <comments>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+determining+your+marketing+budget#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4298">Strategy &amp; Process</category>
 <category domain="http://www.artistshousemusic.org/people/andrew+emil">Andrew Emil</category>
 <category domain="http://www.artistshousemusic.org/people/benjie+hughes">Benjie Hughes</category>
 <category domain="http://www.artistshousemusic.org/people/bob+baker">Bob Baker</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4401">Budget</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/people/lisa+canning">Lisa Canning</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/music+marketing">Music Marketing</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/s+e+a+self+employment+in+the+arts">S.E.A. (Self Employment in the Arts)</category>
 <pubDate>Thu, 12 Jun 2008 16:40:18 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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 <title>SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods </title>
 <link>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+low+cost+and+no+cost+marketing+methods</link>
 <description>SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss marketing strategies that can be implemented for little or no cost.</description>
 <comments>http://www.artistshousemusic.org/videos/sea+conference+panel+marketing+your+performing+art+low+cost+and+no+cost+marketing+methods#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4298">Strategy &amp; Process</category>
 <category domain="http://www.artistshousemusic.org/people/andrew+emil">Andrew Emil</category>
 <category domain="http://www.artistshousemusic.org/people/benjie+hughes">Benjie Hughes</category>
 <category domain="http://www.artistshousemusic.org/people/bob+baker">Bob Baker</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4401">Budget</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/coleman+foundation">Coleman Foundation</category>
 <category domain="http://www.artistshousemusic.org/people/lisa+canning">Lisa Canning</category>
 <category domain="http://www.artistshousemusic.org/people/Matt+Boresi">Matt Boresi</category>
 <category domain="http://www.artistshousemusic.org/keywords/music+marketing">Music Marketing</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/s+e+a+self+employment+in+the+arts">S.E.A. (Self Employment in the Arts)</category>
 <pubDate>Thu, 12 Jun 2008 16:43:30 -0700</pubDate>
 <dc:creator>Luke</dc:creator>
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