http://www.artistshousemusic.org/people/Martin+Atkins The taxonomy view with a depth of 0. http://www.artistshousemusic.org/videos/music+industry+veteran+martin+atkins+on+his+career Music Industry Veteran Martin Atkins on His CareerIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins gives a brief introduction to his many accomplishments as a recording artist, performer, author and teacher. http://www.artistshousemusic.org/videos/music+industry+veteran+martin+atkins+on+his+career#comment Touring Artists Loyola University New Orleans Martin Atkins Music Marketing Record Companies Touring Thu, 10 Apr 2008 09:28:09 -0700 matt 14036 at http://www.artistshousemusic.org/videos/the+concept+of+free+music The Concept of “Free” MusicIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins examines the recent trend toward giving music away for free, and offers his ideas on how this will affect music marketing strategies going forward. http://www.artistshousemusic.org/videos/the+concept+of+free+music#comment Strategy & Process Loyola University New Orleans Martin Atkins Music Industry Today Music Marketing Thu, 10 Apr 2008 09:28:46 -0700 matt 14037 at http://www.artistshousemusic.org/videos/strategies+for+success+as+a+touring+musician Strategies for Success as a Touring MusicianIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares some strategies for success as a touring artist, from starting small to learning how to be accountable for your actions. http://www.artistshousemusic.org/videos/strategies+for+success+as+a+touring+musician#comment Touring Playing Music Loyola University New Orleans Martin Atkins Music Marketing Touring Thu, 10 Apr 2008 09:29:54 -0700 matt 14038 at http://www.artistshousemusic.org/videos/the+importance+of+having+a+diverse+skill+set The Importance of Having a Diverse Skill SetIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins explains his “Aim Low, Get High” strategy, underscoring the importance of diversifying one’s skill set in order to adapt to changes in the marketplace. http://www.artistshousemusic.org/videos/the+importance+of+having+a+diverse+skill+set#comment Development Loyola University New Orleans Martin Atkins Today's Job Market Thu, 10 Apr 2008 09:30:36 -0700 matt 14040 at http://www.artistshousemusic.org/videos/how+to+build+a+successful+tour+one+city+at+a+time How to Build a Successful Tour, One City at a TimeIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares tips on how to build a successful tour, from choosing the right venues in the right cities to building strength in numbers by assembling package tours. http://www.artistshousemusic.org/videos/how+to+build+a+successful+tour+one+city+at+a+time#comment Touring Playing Music Loyola University New Orleans Martin Atkins Music Marketing Touring Thu, 10 Apr 2008 09:31:11 -0700 matt 14041 at http://www.artistshousemusic.org/videos/using+art+to+create+long+term+value+in+a+promotional+piece Using Art to Create Long Term Value in a Promotional Piece In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins talks about why it’s essential to break the traditional rules of business when marketing and promoting music. Atkins offers examples from his own career as to how he built long term success through the “sweat equity” of creating artistic, limited edition promotional pieces that have value in their own right. http://www.artistshousemusic.org/videos/using+art+to+create+long+term+value+in+a+promotional+piece#comment Strategy & Process Playing Music Loyola University New Orleans Martin Atkins Music Marketing Promotion Touring Thu, 10 Apr 2008 09:31:49 -0700 matt 14042 at http://www.artistshousemusic.org/videos/marketing+strategies+in+a+free+world+how+consumers+assign+value+to+products Marketing Strategies in a “Free” World: How Consumers Assign Value to ProductsIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins reveals the true nature of “free” as a marketing strategy, explaining how one item can serve as a loss-leader for another, depending on the consumer’s perceived value of any particular product. http://www.artistshousemusic.org/videos/marketing+strategies+in+a+free+world+how+consumers+assign+value+to+products#comment Strategy & Process Loyola University New Orleans Martin Atkins Music Marketing Thu, 10 Apr 2008 09:32:32 -0700 matt 14043 at http://www.artistshousemusic.org/videos/legendary+drummer+martin+atkins+on+how+he+came+to+join+public+image+ltd Legendary Drummer Martin Atkins on How He Came to Join Public Image Ltd.In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins addresses an audience question about how he became a member of Public Image Ltd. http://www.artistshousemusic.org/videos/legendary+drummer+martin+atkins+on+how+he+came+to+join+public+image+ltd#comment Rock/Pop Artists Drums Loyola University New Orleans Martin Atkins Thu, 10 Apr 2008 09:33:32 -0700 matt 14044 at http://www.artistshousemusic.org/videos/loyola+university+music+industry+program+series+a+conversation+with+martin+atkins+audience+questions Loyola University Music Industry Program Series: A Conversation with Martin Atkins – Audience QuestionsIn this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins answers audience inquiries with advice on subjects as diverse as how to tour in a band with nine people, how to keep tour promotion interesting over time, and why the SXSW music conference is not a good place to break bands. http://www.artistshousemusic.org/videos/loyola+university+music+industry+program+series+a+conversation+with+martin+atkins+audience+questions#comment Touring Playing Music Loyola University New Orleans Martin Atkins Music Industry Today Music Marketing Touring Thu, 10 Apr 2008 09:34:32 -0700 matt 14045 at http://www.artistshousemusic.org/videos/loyola+university+music+industry+program+series+a+conversation+with+martin+atkins Loyola University Music Industry Program Series: A Conversation with Martin AtkinsIn this installment of the Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares his thoughts on how to effectively promote tours and market recorded music in today’s marketplace, citing numerous examples from his own illustrious career as both an artist and as owner of the Chicago, IL-based Invisible Records. Related topics include giving away free music, maximizing promotion opportunities on a budget, and planning a tour. http://www.artistshousemusic.org/videos/loyola+university+music+industry+program+series+a+conversation+with+martin+atkins#comment Touring Playing Music Loyola University New Orleans Martin Atkins Music Marketing Touring Thu, 10 Apr 2008 09:27:28 -0700 matt 14035 at