http://www.artistshousemusic.org/people/Leo+Larkpor The taxonomy view with a depth of 0. http://www.artistshousemusic.org/videos/an+interview+with+corey+webb+and+leo+larkpor+of+mogultunes+inc An Interview with Corey Webb and Leo Larkpor of MogulTunes, Inc.Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss some of the nuts and bolts of marketing music – in particular how to decide where to spend your limited marketing dollars, why market research is necessary, and how artists can use the internet correctly to maximize the impact of their marketing. They also share some of the experiences they have gained as entrepreneurs, offer some advice to others who might want to start an internet-based or marketing company, and discuss the services that MogulTunes offers to artists. http://www.artistshousemusic.org/videos/an+interview+with+corey+webb+and+leo+larkpor+of+mogultunes+inc#comment Entrepreneurship Retail Distribution Internet Tools/Gear Corey Webb Entrepreneurship Independent Artists Leo Larkpor MogulTunes Music Marketing Online Music Mon, 07 Apr 2008 14:56:01 -0700 matt 13665 at http://www.artistshousemusic.org/videos/advice+for+a+career+in+music+deciding+if+a+company+job+or+entrepreneurship+is+right+for+you Advice for A Career in Music: Deciding if a Company Job or Entrepreneurship is Right for YouCorey Webb of distribution and marketing startup MogulTunes shares his personal reasons for choosing to start a business over staying in the major-label job he had, and offers some advice for others who need to decide which is the path for them. http://www.artistshousemusic.org/videos/advice+for+a+career+in+music+deciding+if+a+company+job+or+entrepreneurship+is+right+for+you#comment Entrepreneurship Process Advice Corey Webb Entrepreneurship Leo Larkpor MogulTunes What it Takes Mon, 07 Apr 2008 15:04:25 -0700 matt 13674 at http://www.artistshousemusic.org/videos/branding+fans+and+building+a+lasting+music+career Branding, Fans, and Building a Lasting Music CareerCorey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss some of the mistakes that upcoming artists make which undermine their long-term career prospects. The explain the difference between a “music listener” and a “fan,” and what branding has to do with long-term career success, as opposed to being a one-hit wonder who ends up deep in debt to a record label. http://www.artistshousemusic.org/videos/branding+fans+and+building+a+lasting+music+career#comment Process Development Branding Corey Webb Fan Base Independent Artists Leo Larkpor MogulTunes Mon, 07 Apr 2008 15:01:14 -0700 matt 13670 at http://www.artistshousemusic.org/videos/taking+advantage+of+the+music+industry+s+shift+toward+song+sales+and+away+from+albums Taking Advantage of the Music Industry’s Shift toward Song Sales (and Away From Albums)Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss the shift of consumers, artists and record companies away from albums and toward individual songs, and what this implies for consumers, music companies, and most of all for the artists who create these songs. They also make some predictions for the future, in particular whether the full-length EP is becoming a niche medium, and share some tips for artists who are trying to decide where to spend their limited marketing dollars. http://www.artistshousemusic.org/videos/taking+advantage+of+the+music+industry+s+shift+toward+song+sales+and+away+from+albums#comment Record Companies Business Corey Webb Leo Larkpor MogulTunes Music Industry Today Record Companies Mon, 07 Apr 2008 15:02:07 -0700 matt 13671 at http://www.artistshousemusic.org/videos/maximizing+your+marketing+dollar+as+an+independent+artist Maximizing Your Marketing Dollar as an Independent ArtistCorey Webb and Leo Larkpor of MogulTunes discuss why an independent artist can’t hope to compete on an even footing with major labels that might spend millions promoting an album, and how to research and overhaul your marketing efforts to maximize the bang you get for your buck. http://www.artistshousemusic.org/videos/maximizing+your+marketing+dollar+as+an+independent+artist#comment Strategy & Process Business Corey Webb Independent Artists Leo Larkpor MogulTunes Music Marketing Mon, 07 Apr 2008 14:59:25 -0700 matt 13668 at http://www.artistshousemusic.org/videos/using+your+marketing+budget+wisely Using Your Marketing Budget WiselyCorey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss the wisdom of doing market research before deciding where and how to spend your marketing dollars, so that you don’t waste money on merch that nobody will want, posters nobody will see, and publicity campaigns nobody will ever are about. http://www.artistshousemusic.org/videos/using+your+marketing+budget+wisely#comment Strategy & Process Business Corey Webb Independent Artists Leo Larkpor MogulTunes Music Marketing Mon, 07 Apr 2008 15:02:59 -0700 matt 13672 at http://www.artistshousemusic.org/videos/mogultunes+explaining+the+pricing+structure+revenue+stream+and+business+model+of+an+online+music+startup MogulTunes: Explaining the Pricing Structure, Revenue Stream and Business Model of an Online Music StartupCorey Webb and Leo Larkpor of MogulTunes discuss the ins and outs of turning their unique online music distribution and market research business into a going concern with actual income, and how they go about pricing the music that they service to their subscriber base. They also describe the advantages that their client-based system for garnering feedback on new music has over the traditional callout model, and what this means for independent artists that contract with them. http://www.artistshousemusic.org/videos/mogultunes+explaining+the+pricing+structure+revenue+stream+and+business+model+of+an+online+music+startup#comment Entrepreneurship Retail Distribution Internet Corey Webb Distribution Entrepreneurship Finance Internet Leo Larkpor MogulTunes Music Marketing Online Music Mon, 07 Apr 2008 14:58:14 -0700 matt 13667 at http://www.artistshousemusic.org/videos/thing+globally+act+locally+using+technology+and+today+s+music+business+to+your+advantage Thing Globally, Act Locally: Using Technology and Today’s Music Business to your AdvantageCorey Webb and Leo Larkpor of distribution and marketing startup MogulTunes share some key insights into how today’s music industry works, and what upcoming artists need to do in order to not get ahead of themselves when building a career in music. http://www.artistshousemusic.org/videos/thing+globally+act+locally+using+technology+and+today+s+music+business+to+your+advantage#comment Process Development Tools/Gear Advice Corey Webb Independent Artists Internet Leo Larkpor MogulTunes Music Marketing What it Takes Mon, 07 Apr 2008 15:00:27 -0700 matt 13669 at http://www.artistshousemusic.org/videos/an+introduction+to+mogultunes+inc+part+1 An Introduction to MogulTunes, Inc., Part 1Corey Webb and Leo Larkpor of MogulTunes introduce their business model, which is a unique combination of direct-to-consumer online music distributor and market research firm, how it works in practice, what the benefits are to the independent artists who contract with them, and why the music industry is ready to embrace a model like theirs. http://www.artistshousemusic.org/videos/an+introduction+to+mogultunes+inc+part+1#comment Entrepreneurship Retail Distribution Internet Tools/Gear Corey Webb Distribution Entrepreneurship Internet Leo Larkpor MogulTunes Music Marketing Online Music Mon, 07 Apr 2008 14:56:58 -0700 matt 13666 at http://www.artistshousemusic.org/videos/an+introduction+to+mogultunes+inc+part+2 An Introduction to MogulTunes, Inc., Part 2Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes continue their introduction to the company’s business model by describing the reasons for and implementation of their invitation-only model. http://www.artistshousemusic.org/videos/an+introduction+to+mogultunes+inc+part+2#comment Entrepreneurship Internet Corey Webb Entrepreneurship Internet Leo Larkpor Mon, 07 Apr 2008 15:03:51 -0700 matt 13673 at