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 <title>Music Industry Profile: Larry Vallon of AEG Live</title>
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 <description>Music Industry Profile: Larry Vallon of AEG LiveLarry Vallon, Senior Vice President of National Booking at AEG Live, talks about AEG, the concert business, and his thirty-six year career booking and promoting live music. </description>
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 <pubDate>Tue, 24 Apr 2007 09:21:25 -0700</pubDate>
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 <title>Getting Your Start as a Concert Promoter</title>
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 <description>Getting Your Start as a Concert PromoterLarry Vallon, Senior Vice President of National Booking at AEG Live, gives advice to young entrepreneurs who are thinking about organizing and financing live shows.</description>
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 <pubDate>Tue, 24 Apr 2007 09:49:07 -0700</pubDate>
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 <title>Inside AEG</title>
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 <description>Inside AEGLarry Vallon, Senior Vice President of National Booking at AEG Live, describes the various business in the AEG portfolio.</description>
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 <title>Booking a Festival</title>
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 <description>Booking a FestivalLarry Vallon, Senior Vice President of National Booking at AEG Live, describes how a festival producer finds and books talent.</description>
 <comments>http://www.artistshousemusic.org/videos/booking+a+festival#comment</comments>
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 <title>How the Concert Business Has Evolved</title>
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 <description>How the Concert Business Has EvolvedLarry Vallon, Senior Vice President of National Booking at AEG Live, talks about the history of concert promotion in the USA since the 1960s, remembers some of the business’ pioneers, and describes the ways in which the “professionalization” of concert booking has produced the landscape we have today.</description>
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 <pubDate>Tue, 24 Apr 2007 09:46:12 -0700</pubDate>
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 <title>Booking and Running the Coachella Festival</title>
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 <description>Booking and Running the Coachella FestivalLarry Vallon, Senior Vice President of National Booking at AEG Live, talks about how the team who created the Coachella Festival went about turning a money-losing experiment into one of the premier music festivals in the USA.</description>
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 <pubDate>Tue, 24 Apr 2007 09:41:43 -0700</pubDate>
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 <title>Creating the Detour Music Festival</title>
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 <description>Creating the Detour Music FestivalLarry Vallon, Senior Vice President of National Booking at AEG Live, discusses the strategy and implementation of putting on Los Angeles’ Detour Festival </description>
 <comments>http://www.artistshousemusic.org/videos/creating+the+detour+music+festival#comment</comments>
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 <title>AEG Live- Larry Vallon on How He Got His Start</title>
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 <description>AEG Live- Larry Vallon on How He Got His StartLarry Vallon, Senior Vice President of National Booking at AEG Live, tells how he got his start in the concert business and, using his own story as an example, describes how dependable people can quickly take on enormous responsibilities.</description>
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 <category domain="http://www.artistshousemusic.org/musician+resources/music+business/touring">Touring</category>
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 <title>Marketing Live Shows</title>
 <link>http://www.artistshousemusic.org/videos/marketing+live+shows</link>
 <description>Marketing Live ShowsLarry Vallon, Senior Vice President of National Booking at AEG Live, talks about strategies for marketing live concerts to various demographics.</description>
 <comments>http://www.artistshousemusic.org/videos/marketing+live+shows#comment</comments>
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 <pubDate>Tue, 24 Apr 2007 09:40:08 -0700</pubDate>
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 <title>Understanding Performance Royalties</title>
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 <description>Understanding Performance RoyaltiesLarry Vallon, Senior Vice President of National Booking at AEG Live, explains how royalties for a live performance are calculated.</description>
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 <pubDate>Tue, 24 Apr 2007 09:37:51 -0700</pubDate>
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