http://www.artistshousemusic.org/people/Jon+Vanhala The taxonomy view with a depth of 0. http://www.artistshousemusic.org/videos/jon+vanhala Jon VanhalaJon Vanhala, VP of new media and strategic marketing for Verve Music Group, talks about the different points of his job and about the music business in general. http://www.artistshousemusic.org/videos/jon+vanhala#comment Jon Vanhala Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 762 at http://www.artistshousemusic.org/videos/pro+advice+and+recommended+reading+for+independent+artists Pro Advice and Recommended Reading for Independent ArtistsJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He gives advice to those wishing to enter the music business or marketing field. He recommends several books that people can read that give a good overview of marketing in the music industry. Jon makes the point that the web is the best tool to use in terms of marketing an artist and getting more exposure. He believes a good work ethic and a passion for getting experience and learning as much as possible about the industry will make any individual successful. http://www.artistshousemusic.org/videos/pro+advice+and+recommended+reading+for+independent+artists#comment Tools/Gear What books can help me? Advice Independent Artists Jon Vanhala jon vanhala Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 772 at http://www.artistshousemusic.org/videos/background+on+jon+vanhala Background on Jon VanhalaJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He talks about his background as a professional musician and his experience in the business world before entering the music industry. http://www.artistshousemusic.org/videos/background+on+jon+vanhala#comment Jon Vanhala jon vanhala Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 763 at http://www.artistshousemusic.org/videos/why+the+record+business+hasnt+gotten+behind+new+media Why the Record Business Hasn't Gotten Behind New MediaJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the record industry's faliure to get behind the development of new media. Jon believes that retailers and distributors influenced the major labels who reacted negativley to new media. He also talks about how the introduction of the iPod and iTunes made it easier for the consumer to purchase music. http://www.artistshousemusic.org/videos/why+the+record+business+hasnt+gotten+behind+new+media#comment Record Companies Music Business Jon Vanhala New Media Record Companies Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 769 at http://www.artistshousemusic.org/videos/challenges+in+online+marketing Challenges in Online MarketingJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses some of the challenges he faces with new media and digital music. Some of the issues he mentions deal with ownership and publishing rights when new media is being sold. Jon also talks about the differences between master tones and ringtones and the difficulty of getting all parties involved to agree on all the terms of a deal. http://www.artistshousemusic.org/videos/challenges+in+online+marketing#comment Internet Internet Jon Vanhala Music Marketing Online Music Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 765 at http://www.artistshousemusic.org/videos/digital+rights+management Digital Rights ManagementJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the digital rights management process and issues with piracy. Jon talks about how his department has used protected copy CD's and other efforts to reduce illicit copying of material. He also examines issues with peer to peer downloading, and how the public view of performance has changed because the more consumers believe they are entitled to free music. Jon believes that there needs to be more awareness raised about issues with illegal downloading. http://www.artistshousemusic.org/videos/digital+rights+management#comment Digital Rights Management Jon Vanhala Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 770 at http://www.artistshousemusic.org/videos/digital+exclusives+co+op+advertising+and+new+technologies Digital Exclusives, Co-Op Advertising and New TechnologiesJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. Mr. Vanhala compares and contrasts the way music used to be advertised and distributed with today's methods. He discusses how digital music has spawned a new marketing approach. Nowadays the distributor is driven to promote exclusives to the Walmarts, Targets, and Best Buys of the world to get a song or record promoted. He points out that coop advertising doesn't exist in these relationships, but has been replaced by exclusives. Every dealer wants an exclusive for their store. It's a whole new world for distributors and those that see it are taking advantage of it. http://www.artistshousemusic.org/videos/digital+exclusives+co+op+advertising+and+new+technologies#comment Advertising Advertising Co-Op Jon Vanhala Music Marketing New Media Online Music Technology Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 771 at http://www.artistshousemusic.org/videos/the+marketing+process+for+new+music The Marketing Process for New MusicJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses the marketing process his department goes through for each of their artists. He explains the timeline that his department follows and the steps taken to promote an album through online media sources. He also discusses the demographic for online music buyers and designing a promotional campaign which targets the intended audience. http://www.artistshousemusic.org/videos/the+marketing+process+for+new+music#comment Strategy & Process How can I create a marketing plan? Internet Jon Vanhala Music Marketing Online Music Publicity Verve Music Group Website Wed, 28 Jun 2006 18:06:03 -0700 admin 767 at http://www.artistshousemusic.org/videos/online+media+and+strategic+marketing Online Media and Strategic MarketingJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He describes what new media encompasses and the strategic marketing projects that are being developed for new media. He goes into detail about how the music industry is adapting to the digital market place and finding innovative ways to target audiences in the online world. http://www.artistshousemusic.org/videos/online+media+and+strategic+marketing#comment Marketing Strategy & Process Future of Music Internet Jon Vanhala Music Marketing New Media Online Music Technology Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 764 at http://www.artistshousemusic.org/videos/how+to+promote+your+career+as+an+independent+artist How to Promote Your Career as an Independent ArtistJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses promotion techniques for reaching a wider audience as an independant artist. Jon talks about the various ways of using sites online to promote an artist's music and gain exposure. Jon explains the importance of developing a fanbase outside of the digital realm and creating a demand for your music. He discusses the importance of using CD Baby, MySpace, blogs, podcasting, and video podcasting to promote your music. http://www.artistshousemusic.org/videos/how+to+promote+your+career+as+an+independent+artist#comment Publicity/Promotion Marketing Internet How can I get publicity? How do I use the internet to further my career? Independent Artists Internet Jon Vanhala Music Marketing Promotion Publicity publicity Verve Music Group Wed, 28 Jun 2006 18:06:03 -0700 admin 766 at