http://www.artistshousemusic.org/people/Janet+Kleinbaum The taxonomy view with a depth of 0. http://www.artistshousemusic.org/videos/janet+kleinbaum Janet KleinbaumJanet Kleinbaum, senior vp of artist marketing and video production for Jive Records, talks about her job and what it takes to be involved in marketing. http://www.artistshousemusic.org/videos/janet+kleinbaum#comment Janet Kleinbaum Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1241 at http://www.artistshousemusic.org/videos/advice+for+success Advice for SuccessJanet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, gives advice for entering the music business. She stresses the importance of hard work and being around others in the music business. An internship is another good way to get your foot in the door. http://www.artistshousemusic.org/videos/advice+for+success#comment Advice Janet Kleinbaum Music Industry Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1248 at http://www.artistshousemusic.org/videos/working+with+artists+from+a+marketing+perspective Working with Artists from a Marketing Perspective Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses how labels, managers, and artists communicate when working on a marketing campaign. http://www.artistshousemusic.org/videos/working+with+artists+from+a+marketing+perspective#comment Artists Management Artist Development Artist Relations Artists Janet Kleinbaum Manager Music Marketing Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1245 at http://www.artistshousemusic.org/videos/janet+kleinbaum+background Janet Kleinbaum BackgroundJanet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, talks about her background and how she got where she is. http://www.artistshousemusic.org/videos/janet+kleinbaum+background#comment Market Janet Kleinbaum Music Marketing Networking Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1242 at http://www.artistshousemusic.org/videos/marketing+and+distribution+channels+at+jive+records Marketing and Distribution Channels at Jive RecordsJanet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses the different channels a record label can use to market and distribute an artist. She mentions channels such as the internet, street campaigns and grassroots campaigns, and how important it is to look at an artist's musical history to build a new marketing campaign. http://www.artistshousemusic.org/videos/marketing+and+distribution+channels+at+jive+records#comment Marketing Strategy & Process Distribution Janet Kleinbaum Music Marketing Music Videos Radio Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1243 at http://www.artistshousemusic.org/videos/marketing+to+specific+genres Marketing to Specific GenresJanet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, talks about the different ways of marketing to certain demographics. She uses the hip hop act Young Bloodz as an example of an artist who has a very specific marketing audience. http://www.artistshousemusic.org/videos/marketing+to+specific+genres#comment Rhythm and Blues Rock/Pop Genre Janet Kleinbaum Music Marketing Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1244 at http://www.artistshousemusic.org/videos/janet+kleinbaum+of+jive+records+on Janet Kleinbaum of Jive Records on Janet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, discusses the things that every artist needs to stay focused on in order to have lasting success. http://www.artistshousemusic.org/videos/janet+kleinbaum+of+jive+records+on#comment Careers Janet Kleinbaum Music Industry Today What it Takes Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1247 at http://www.artistshousemusic.org/videos/music+videos Music VideosJanet Kleinbaum, Senior VP of Artist Marketing and Video Production for Jive Records, talks about the process of making a music video and the departments that are involved. She explains that the process starts initially with the artist's idea and concept for the video. Directors are solicited and then eventually matched with the artist. Production on a music video involves input from A&R, managers, the artist, and the marketing person. http://www.artistshousemusic.org/videos/music+videos#comment Music Production Videos Janet Kleinbaum Music Videos Zomba/ Jive Records Wed, 28 Jun 2006 18:06:03 -0700 admin 1246 at