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 <title>- ArtistshouseMusic - </title>
 <link>http://www.artistshousemusic.org/people/George+Howard</link>
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 <title>An Introduction to Music Publishing</title>
 <link>http://www.artistshousemusic.org/articles/an+introduction+to+music+publishing</link>
 <description>An Introduction to Music Publishing&lt;table border=&quot;0&quot; cellspacing=&quot;2&quot; cellpadding=&quot;2&quot; width=&quot;603&quot; align=&quot;center&quot;&gt;   &lt;tbody&gt;&lt;tr&gt;     &lt;td&gt; &lt;/td&gt;   &lt;/tr&gt;   &lt;tr&gt;     &lt;td width=&quot;595&quot; height=&quot;190&quot;&gt;&lt;p&gt;Former President of the storied Rykodisc label and founder of Slow River Records, George Howard is an accomplished musician, producer, executive, and educator. He is also the author of several books, including Music Publishing 101.  In this video tutorial, George demystifies the crucially important segment of music publishing.&lt;/p&gt;            &lt;/td&gt;   &lt;/tr&gt;   &lt;tr&gt;     &lt;td&gt;&lt;span style=&quot;height: 150px; width: 162px; background-color: white&quot;&gt;&lt;embed src=&quot;http://static.ning.com/artistshousemusic/widgets/video/flvplayer/flvplayer.swf?v=3.3.8%3A5874&quot; FlashVars=&quot;config_url=http%3A%2F%2Fartistshousemusic.ning.com%2Fvideo%2Fvideo%2FshowPlayerConfig%3Fid%3D2152518%253AVideo%253A147%26x%3DBuSjnVZFKJPqm6yewHhGUMDrZtKheX9i&amp;amp;video_smoothing=on&amp;amp;autoplay=off&amp;amp;layout=external_site&quot; width=&quot;448&quot; height=&quot;308&quot; scale=&quot;noscale&quot; wmode=&quot;transparent&quot; allowScriptAccess=&quot;always&quot; allowFullScreen=&quot;true&quot; type=&quot;application/x-shockwave-flash&quot; pluginspage=&quot;http://www.macromedia.com/go/getflashplayer&quot;&gt; &lt;/embed&gt; &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;/td&gt;&lt;/tr&gt;       &lt;/tbody&gt;&lt;/table&gt;        </description>
 <comments>http://www.artistshousemusic.org/articles/an+introduction+to+music+publishing#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3544">Publishing</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4415">How do I publish my music?</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4899">Artists House Foundation</category>
 <category domain="http://www.artistshousemusic.org/people/George+Howard">George Howard</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3351">Lessons</category>
 <category domain="http://www.artistshousemusic.org/keywords/publishing">Publishing</category>
 <pubDate>Fri, 20 Jun 2008 14:33:08 -0700</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">20949 at </guid>
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 <title>An Introduction to Music Business 101</title>
 <link>http://www.artistshousemusic.org/articles/an+introduction+to+music+business+101</link>
 <description>An Introduction to Music Business 101&lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times New Roman&quot;&gt;One thing that all creative and business types must understand is that disruption equals opportunity.&lt;span&gt;  &lt;/span&gt;We enter 2008 with an abundance of both.&lt;span&gt;  &lt;/span&gt;Certainly the disruption is clear: the four remaining major labels (Warner Music group, Universal, EMI, and SonyBMG) are all struggling with a landscape that has completely disrupted their business models.&lt;span&gt;  &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times New Roman&quot;&gt;As one major label executive has asked, “What would you do if the product you had been selling for the last 80 years suddenly began self-replicating and delivering itself to people’s homes?”&lt;span&gt;  &lt;/span&gt;Of course, the answer is to either find another product, or find new ways to make money off this new iteration of the old product.&lt;span&gt;  &lt;/span&gt;The major labels, in their lumbering way, are attempting to do both of these things.&lt;span&gt;  &lt;/span&gt;For example, the majors have changed their historical deal structures from one where they only had a stake in the sales of the records their signed artists sold, to a model where they now want a piece of all the revenue their artists generate; from touring to merchandise to publishing.&lt;span&gt;  &lt;/span&gt;This is called a 360 deal because it’s so all encompassing.&lt;span&gt;  &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;It’s not just the majors who are struggling with trying to find opportunity from the disruption.&lt;span&gt;  &lt;/span&gt;The independent labels, the retailers, the technologists, and, of course, the artists themselves are all viewing a landscape that resembles what America must have looked like to Columbus: familiar but also frighteningly different, and one with both tremendous potential and risk.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;In this Artists House series, that we’re calling Music Business 101, I’ll attempt to play the role of Mason &amp;amp; Dixon and head into the hinterlands with my surveying tools in order to present an accurate perspective on the industry, and provide you with some strategies that (to push the metaphor) will hopefully give you a map or compass to find your True North.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;To be clear, True North in the music business for me means being able to make enough money with your music (or the music of the artist on behalf of whom you work) in order to keep doing it.&lt;span&gt;  &lt;/span&gt;Additionally, my True North is to make records that impact the culture in a positive way, and thus can stand the test of time.&lt;span&gt;  &lt;/span&gt;When you combine these two things—make enough money to keep creating music, and create music that can stand the test of time—you succeed both financially and artistically.&lt;span&gt;  &lt;/span&gt;However, when you fail at either of the two, you ultimately fail completely.&lt;span&gt;  &lt;/span&gt;For example, you may make records that are artistic successes (critics love them, etc.), but if you can’t generate enough money to keep making more records, you fail.&lt;span&gt;  &lt;/span&gt;Similarly, you may make music that is profitable, but, because it’s not able to stand the test of time (it’s a fad or novelty), you will not be able to sustain the financial success, and—again—you will fail.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;Because of this definition of True North, I will only provide strategy that will help you build a long-term success.&lt;span&gt;  &lt;/span&gt;After twenty years in the business I know a few things for certain; one of them is that there are no short cuts.&lt;span&gt;  &lt;/span&gt;These lessons will not guarantee success on any terms, but they certainly will not guarantee short-term success.&lt;span&gt;  &lt;/span&gt;You must be willing to put the time in and avoid the temptation to look for magic bullets promising quick and easy successes; they don’t exist.&lt;span&gt;  &lt;/span&gt;For those willing to put the time in, I still can’t guarantee you success. However, I can guarantee to increase your odds of success.&lt;span&gt;  &lt;/span&gt;In a world as competitive as today’s music business is, these slight advantages are truly what allows some to succeed while most fail.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;So, let’s get going. Let’s find the opportunities in all this disruption, and let’s increase our chances of success so that we can make more of the music we love on our own terms.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt;</description>
 <comments>http://www.artistshousemusic.org/articles/an+introduction+to+music+business+101#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/musician+resources/musicians+strategy/development">Development</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3302">Artist Development</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/people/George+Howard">George Howard</category>
 <category domain="http://www.artistshousemusic.org/keywords/what+it+takes">What it Takes</category>
 <pubDate>Sat, 09 Feb 2008 15:59:08 -0800</pubDate>
 <dc:creator>tessa</dc:creator>
 <guid isPermaLink="false">10347 at </guid>
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<item>
 <title>Music Business 101: The Essentials</title>
 <link>http://www.artistshousemusic.org/articles/music+business+101+the+essentials</link>
 <description>Music Business 101: The Essentials&lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;We began this series with the idea that because of the tremendous amount of disruption that currently exists in the music business, there is also a tremendous amount of opportunity.&lt;span&gt;  &lt;/span&gt;While it’s easy to state that there is opportunity out there for musicians and those who want to work in the music business, it’s also sort of a vague statement.&lt;span&gt;  &lt;/span&gt;The goal of this series is specificity, not vagueness.&lt;span&gt;   &lt;/span&gt;To that end, we’ll begin with some specifics that you as a musician or participant in the music business must face head on.&lt;span&gt;  &lt;/span&gt;Put simply, if you don’t address the issues addressed in this segment, you have little to no chance of succeeding in the music business.&lt;span&gt;  &lt;/span&gt;These specific details can be referred to as the sine qua non of the music business.&lt;span&gt;  &lt;/span&gt;That roughly translates to, “without this there is nothing.”&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;There are two specific details that you must address immediately.&lt;span&gt;  &lt;/span&gt;The first is a concept that Jim Collins outlines in his fantastic book, &lt;em&gt;Good to Great&lt;/em&gt;.&lt;span&gt;  &lt;/span&gt;It’s called the Hedgehog Concept.&lt;span&gt;  &lt;/span&gt;The second is an internal factor.&lt;span&gt;  &lt;/span&gt;Specifically, it’s the belief that your own music, or the music of the artist on whose behalf you work, &lt;em&gt;must&lt;/em&gt; be heard.&lt;span&gt;  &lt;/span&gt;I’ll explain both in some depth, beginning with the latter.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;h3 style=&quot;margin: 12pt 0in 3pt&quot;&gt;&lt;font face=&quot;Arial&quot;&gt;Kurt Cobain and the Drive to Have his Music Heard&lt;/font&gt;&lt;/h3&gt;&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;To illustrate the importance of the belief that your music, or the music of the artist on whose behalf you work must be heard, it’s instructive to look at the career path of Kurt Cobain from Nirvana. &lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;Recalling his time before starting a band, Cobain sums up much of what I’m trying to convey.&lt;span&gt;  &lt;/span&gt;He states:&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt;&lt;em&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times&quot;&gt;I had this feeling all the time—I always knew I was doing something special.… I knew it was better, even though I couldn’t prove it at the time. I knew I had something to offer, and I knew eventually I would have the opportunity to show people that I could write good songs—that I could contribute something musically to rock and roll. &lt;/font&gt;&lt;/font&gt;&lt;/em&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;Cobain had these insistent thoughts in that hotbed of creativity, Aberdeen, WA, a remote, lower-class logging town. And yet, Cobain somehow managed—even in this creative wasteland—to find ways to get his music out. He gravitated to the only band in the area that he felt an affinity for—the ultra-heavy Melvins—and began hanging around with them, while he honed his guitar and songwriting skills. Additionally, through his connection with the Melvins, he was able to occasionally escape Aberdeen for the far more hospitable Olympia, WA.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times&quot;&gt;Olympia is a college town, with a large bohemian contingency, many venues for bands to perform, a great indie radio station (KAOS) as well as a record label that so represented Cobain’s ethos that he eventually tattooed its name and &amp;quot;K&amp;quot; logo on his forearm.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;Nirvana—as they were now called, after wisely ditching their first name, Fecal Matter—recorded a demo tape in January of 1988 at Reciprocal Recordings in Seattle. It was not a coincidence that they chose to record there, as some of Cobain’s favorite bands had done so as well. &lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;The owner of Reciprocal, Jack Endino, engineered the early Nirvana demo tapes. He played them for Sub Pop head and founder Jonathon Poneman. It is not surprising or coincidental that Endino played the Nirvana demos for Poneman. In fact, two EPs that Endino had previously recorded were for the bands Soundgarden and Green River, which were released by Sub Pop. Clearly, Endino and Poneman had a rapport. And Cobain, who was aware of the scene that he aspired to become a part of, wisely chose to find a way—however tangentially—to make a connection to it by selecting this studio to record his demo. &lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;Sub Pop is a Seattle-based label that, at the time, was specializing in a relatively specific genre of music that came to be known as &amp;quot;grunge.&amp;quot; This music, in some ways, reflected the regional climate of Seattle: dark, thick, somewhat gloomy. The label became known for releasing records by artists that defined this type of sound. Nirvana was making music that fit—and soon defined—the description of this sound. At the time, Sub Pop was actively looking for artists to help grow their label, and Cobain realized this. &lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt; line-height: 200%; tab-stops: .5in&quot; class=&quot;MsoHeader&quot;&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt;Cobain believed that his music had to be heard. This need forced him to assess how to get it heard. He educated himself about the industry that he wanted to be a part of, and found ways to connect his music to it. He did not simply let his undeniable talent stay in his room unheard. Instead, he learned who the players were, and directed his energies towards appealing specifically to them.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;What we see from this case study is that while Cobain’s musical talent ultimately played a huge role in Nirvana’s success, it wasn’t this talent alone that got him signed&lt;em&gt;.&lt;/em&gt; We also see that he was forced to really persevere—funding his own demos and finding backers, while the label waffled, in order to bring his music to a larger stage. Additionally, it was his desire to have his music heard that drove him—gave him the fuel—to contextualize it and find other participants in the business who he hoped would grant him entrée into the record industry. &lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;Are you doing the same for your music?&lt;span&gt;  &lt;/span&gt;Do you have that belief that your music &lt;em&gt;must&lt;/em&gt; be heard?&lt;span&gt;  &lt;/span&gt;It is only this belief that will sustain you during the inevitable indignities that accompany you on your way from obscurity to popularity. If you don’t have this belief, you will not be able to persevere.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;h3 style=&quot;margin: 12pt 0in 3pt&quot;&gt;&lt;font face=&quot;Arial&quot;&gt;The Hedgehog Concept&lt;/font&gt;&lt;/h3&gt;&lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;The second critical foundation element you must confront is discerning your inner Hedgehog.&lt;span&gt;  &lt;/span&gt;As mentioned, this is a concept that Jim Collins articulates in his book &lt;em&gt;Good to Great&lt;/em&gt;. To find your Hedgehog you must determine:&lt;/font&gt;&lt;/p&gt;&lt;ul style=&quot;margin-top: 0in&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt; tab-stops: list .5in&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;what you are passionate about&lt;/font&gt;&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt; tab-stops: list .5in&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;what you can do better than anyone else&lt;/font&gt;&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt; tab-stops: list .5in&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;what will be your economic driver&lt;/font&gt;&lt;/li&gt;&lt;/ul&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;You must have all three of these elements defined in order to become great at what you do.&lt;span&gt;  &lt;/span&gt;The Hedgehog Concept forces you to focus on three crucial elements, and, importantly, to be sure that you &lt;em&gt;don’t&lt;/em&gt; focus on things outside of these three elements.&lt;span&gt;  &lt;/span&gt;As Collins says, “The key is to understand what [you] &lt;em&gt;can&lt;/em&gt; be the best in the world at, and equally important what [you] &lt;em&gt;cannot&lt;/em&gt; be the best at….The Hedgehog Concept is not a goal, strategy of intention; it is an &lt;em&gt;understanding&lt;/em&gt;.”&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;As we embark on our journey, I’d like you to think about this Hedgehog Concept as it relates to yourself and your goals.&lt;span&gt;  &lt;/span&gt;Consider what it is that you’re passionate about; consider what it is that you can do best or could do best; consider how you will make your money.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times New Roman&quot;&gt;We will constantly refer to this Hedgehog Concept as it lays the foundation for three crucial management elements: mission, vision, and values.&lt;span&gt;  &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;Certainly, your passion will revolve around music, but you need to determine precisely what your “wedge” or competitive advantage is in the music business.&lt;span&gt;  &lt;/span&gt;If you&amp;#39;re a performer, what precise element of performing are you most passionate about; is it writing the songs you perform, is it playing in front of the audience, etc.?&lt;span&gt;  &lt;/span&gt;If your passion involves working with musicians in order to get the music you believe must be heard heard, you must identify precisely how you will do this: managing artists, booking artists, financing artists, producing music, or some combination of each?&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Times New Roman&quot;&gt;Importantly, this idea of doing what you&amp;#39;re passionate about is not as simplistic as doing what you love.&lt;span&gt;  &lt;/span&gt;Unfortunately, many of the things we are passionate about are not things we can be the best at, nor are they things that can generate income for us.&lt;span&gt;  &lt;/span&gt;The genius of the Hedgehog Concept is that it requires you to make some difficult choices, and even some trade-offs.&lt;span&gt;  &lt;/span&gt;We all know people who have decidedly found their economic driver, and have made more money than they can ever spend, but who are miserable.&lt;span&gt;  &lt;/span&gt;In essence, while they have at least one (the economic driver), and maybe two (what they can be best at), they are missing the crucial third circle (what they are passionate about).&lt;span&gt;  &lt;/span&gt;By not having each of the circles, they can never truly be great.&lt;span&gt;  &lt;/span&gt;More frequently, of course, people know (or think they know) what they are passionate about, and tend to believe that they can be the best at this thing.&lt;span&gt;  &lt;/span&gt;However, they can’t figure out a way to make a living doing this thing.&lt;span&gt;  &lt;/span&gt;The sad consequence of this is that, because they lack the economic denominator, they are not able to truly focus on doing what they are passionate about and what they believe they can be best at, because they are too busy doing all sorts of unrelated things (“Would you like that coffee as a grande for only a dollar more?”) in order to pay the rent.&lt;span&gt;  &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;The challenge, therefore, is to balance the three circles.&lt;span&gt;  &lt;/span&gt;You may, for instance, find that you must re-evaluate your passion in order to make it overlap with an economic driver.&lt;span&gt;  &lt;/span&gt;While this may seem as if you&amp;#39;re compromising your dream, the reality is that it represents the first step in a theme we will be examining throughout: a strategic approach towards monetizing your passion.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt; &lt;p style=&quot;margin: 0in 0in 0pt&quot; class=&quot;MsoNormal&quot;&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt;To conclude, before we can begin delving into actual practices for getting your music, or the music you work with heard, you must address two essential issues.&lt;span&gt;  &lt;/span&gt;First, you must make certain that you have the unwavering belief that your music (or the music on whose behalf you work) must be heard.&lt;span&gt;  &lt;/span&gt;Second, you must begin reconciling the three elements of the Hedgehog Concept: a. What you are passionate about. b. What you can do best. c. What your economic driver is.&lt;span&gt;  &lt;/span&gt;When you combine these elements you drastically increase your odds of success.&lt;/font&gt;&lt;/p&gt;&lt;font face=&quot;Times New Roman&quot; size=&quot;3&quot;&gt; &lt;/font&gt;</description>
 <comments>http://www.artistshousemusic.org/articles/music+business+101+the+essentials#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/musician+resources/musicians+strategy/development">Development</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/people/George+Howard">George Howard</category>
 <category domain="http://www.artistshousemusic.org/keywords/what+it+takes">What it Takes</category>
 <pubDate>Sat, 09 Feb 2008 15:47:24 -0800</pubDate>
 <dc:creator>tessa</dc:creator>
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 <title>BostonPops.TV</title>
 <link>http://www.artistshousemusic.org/news/bostonpops+tv</link>
 <description>BostonPops.TV&lt;div class=&quot;field field-type-text field-field-body&quot;&gt;
  &lt;h3 class=&quot;field-label&quot;&gt;Article:&lt;/h3&gt;
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          &lt;div class=&quot;field-item&quot;&gt;&lt;p&gt;Very cool to see some innovation come to the Classical world. &lt;a href=&quot;http://www.bostonpops.tv/bso/mods/toc_01_gen_noSubCat.jsp?id=bcat12430021&quot;&gt;BostonPops.TV&lt;/a&gt; is a recently launched site that allows you to go behind the scenes at the Pops, and hear some of their wonderful performances; the first episode is full of great music from Emmy and Oscar winning plays and films, such as Chicago and Lawrence of Arabia. Conductor Keith Lockhart provides commentary on the performances, and really pulls you into the music. I’ve been begging—&lt;em&gt;begging&lt;/em&gt;, I say—artists to provide commentary for their live shows (or music in general) via podcasts, blogs…whatever, forever. How can it be that it took the Boston Pops to do this! &lt;/p&gt;
&lt;p&gt;As impressive as the content is, the tech is equally fine. The viewer pops right up in your browser…no installation required. Additionally, it’s very easy to share the concerts. Finally, given the fact that many of their customers likely want CDs rather than downloads, they give you the option to purchase a CD of the performance. &lt;/p&gt;
&lt;p&gt;This is precisely the type of model that gives me hope for the future of the music business. The people who put this together figured out not only what they valued, but what their customers valued, and have provided a way to give it to them in a very efficient manner. Will it help spread the word about the Pops? Check; I’m doing it now. Will it help them monetize their music? Check; people who view on-line will want the in-person experience; not to mention the CD sales. Can it be accomplished without breaking the bank on development costs? Check; Fidelity is sponsoring the venture in another example of smart value-alignment. &lt;/p&gt;
&lt;p&gt;Leave it to classical musicians to show up those so-called innovative other forms of music. &lt;/p&gt;
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 <comments>http://www.artistshousemusic.org/news/bostonpops+tv#comment</comments>
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 <pubDate>Mon, 05 Nov 2007 18:11:24 -0800</pubDate>
 <dc:creator>tessa</dc:creator>
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 <title>Critical Metrics</title>
 <link>http://www.artistshousemusic.org/news/critical+metrics</link>
 <description>Critical Metrics&lt;div class=&quot;field field-type-text field-field-body&quot;&gt;
  &lt;h3 class=&quot;field-label&quot;&gt;Article:&lt;/h3&gt;
  &lt;div class=&quot;field-items&quot;&gt;
          &lt;div class=&quot;field-item&quot;&gt;&lt;p&gt;&lt;a href=&quot;http://criticalmetrics.com/&quot;&gt;Critical Metrics&lt;/a&gt; is a very interesting (if unfortunately named) site focused on dealing with a problem I&amp;#39;ve been wrestling with forever; basically that the algorithms that iLike and last.fm and amazon, et al. use sort of suck. BusinessWeek&amp;#39;s &lt;a href=&quot;http://www.businessweek.com/magazine/content/07_42/b4054025.htm?chan=t  op+news_top+news+index&quot;&gt;story on CM&lt;/a&gt; puts it this way:&lt;br /&gt;
&lt;blockquote&gt;Current CM competition, like iLike and Last.fm, are dominated by what Anuff terms &amp;quot;social metrics&amp;quot;: They mostly point out what other music the fans of your favorite band dig. &amp;quot;I don&amp;#39;t think they&amp;#39;re garbage,&amp;quot; says Anuff, but &amp;quot;I don&amp;#39;t believe [social metrics] have the same level of authority&amp;quot; as critics&amp;#39; opinions. For this reason, he says, they do a poor job of solving &amp;quot;the programming problem every single purveyor has: How do you turn anyone on to new music?&amp;quot;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;This is the holy grail for music in some respects, and I&amp;#39;m frustrated that it&amp;#39;s taking so damn long to figure it out. I think CM brings us a step closer. [found via my favorite new blog, &lt;a href=&quot;http://www.fistfulayen.com/blog/&quot;&gt;fistfulayen&lt;/a&gt;] &lt;/p&gt;
&lt;p&gt;best,&lt;br /&gt;
George &lt;/p&gt;
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 <pubDate>Wed, 31 Oct 2007 15:08:58 -0700</pubDate>
 <dc:creator>tessa</dc:creator>
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 <title>The Importance Of Setting Goals And Tracking Progress For Entrepreneurs</title>
 <link>http://www.artistshousemusic.org/articles/the+importance+of+setting+goals+and+tracking+progress+for+entrepreneurs</link>
 <description>The Importance Of Setting Goals And Tracking Progress For Entrepreneurs  &lt;p class=&quot;MsoNormal&quot;&gt;Once an entrepreneur has identified the problem she holds a solution to, and developed a general business strategy, it’s imperative to then begin thinking specifically about goals.&lt;span&gt;  &lt;/span&gt;From a broad perspective, these goals must all connect to the core values of the entrepreneur.&lt;span&gt;  &lt;/span&gt;These values, which are given form via an entrepreneur’s mission statement (or, better, mantra) provide the guidance and drive for the attainment of goals.&lt;span&gt;  &lt;/span&gt;Importantly, by connecting your goals to these values, you reduce the chances of falling into one of the worst things you can do as an entrepreneur: engaging in random acts of improvement.&lt;span&gt;  &lt;/span&gt;I’ve seen so many good ideas never result in anything because, while the entrepreneur is working hard, she is not working efficiently.&lt;span&gt;  &lt;/span&gt;Random acts of improvement are actions intended to accomplish a goal that is not connected to any other goal.&lt;span&gt;  &lt;/span&gt;While these random acts of improvement can result in short-term accomplishments, they have a negative correlation to success over time.&lt;span&gt;   &lt;/span&gt;Essentially, random acts of improvement pull the entrepreneur away from the core of their enterprise.&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;When developing your strategy for setting goals and tracking progress, it’s essential to find the core and constantly ask whether the strategy and the goals that lead to accomplishing that strategy relate to the core.&lt;span&gt;  &lt;/span&gt;In their book &lt;em&gt;&lt;a href=&quot;http://www.madetostick.com/&quot;&gt;Made to Stick&lt;/a&gt;&lt;/em&gt; Chip and Dan Heath relate the story of how when a Southwest Airlines executive was questioned about why Southwest didn’t serve food on their flights, the executive responded that adding meals would not help Southwest be the low-cost air carrier.&lt;span&gt;  &lt;/span&gt;Being the low-cost air carrier is Southwest’s core; anything that diverts from that core is to be avoided.&lt;span&gt;  &lt;/span&gt;Keeping this idea clear in mind acts as a very effective filter when determining goals.&lt;span&gt;  &lt;/span&gt;This step alone will aid you in accomplishing goals.&lt;span&gt;  &lt;/span&gt;It’s far better to have a small amount of very focused and germane goals than it is to have a laundry list of random acts of improvement.&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;An important additional step in setting goals is to be certain that, as Jim Collins says in his fine book &lt;em&gt;&lt;a href=&quot;http://www.jimcollins.com/&quot;&gt;Good to Great&lt;/a&gt;&lt;/em&gt;, you confront the brutal truth without losing faith that you will succeed.&lt;span&gt;  &lt;/span&gt;The music business is both full of challenges and full of opportunity.&lt;span&gt;  &lt;/span&gt;When setting goals, you must be certain to examine both the challenges and opportunities.&lt;span&gt;  &lt;/span&gt;Too often entrepreneurs see the opportunity, but fail to accurately assess the challenges.&lt;span&gt;  &lt;/span&gt;Don’t fall into this category.&lt;span&gt;  &lt;/span&gt;Instead, be sure to create goals in a manner where you face your challenges head-on.&lt;span&gt;  &lt;/span&gt;Again, as with avoiding random acts of improvement, facing the truth and developing strategies will enable you to maximize opportunity filters and focus your goals.&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;In terms of more specific strategy for accomplishing these goals once set, you should—of course—be certain that any short-term goals align with your long-term strategy.&lt;span&gt;  &lt;/span&gt;More specifically, your goals should have the following characteristics, they should be:&lt;/p&gt;  &lt;ul style=&quot;margin-top: 0in&quot;&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Difficult      but achievable&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Observable      and measurable&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Specific,      with a target date&lt;/li&gt;&lt;li class=&quot;MsoNormal&quot;&gt;Participatively      set, when possible (assuming, of course, you’re not working alone; if      you’re participatively setting goals when working by yourself, you may      have some other issues to sort out)&lt;/li&gt;&lt;/ul&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;In terms of tracking your goals, once they’ve been created using the principles above, again you must remember to confront the brutal truth.&lt;span&gt;  &lt;/span&gt;Resist the temptation to hedge on your evaluations of the efficacy of your progress.&lt;span&gt;  &lt;/span&gt;For instance, if you had a goal to draw 100 people to a gig, and you got 50, it’s important to attempt to figure out why you didn’t hit your goal.&lt;span&gt;  &lt;/span&gt;Only by assessing the outcome of your goals by tracking them, you can continue to evolve your strategy.&lt;span&gt;  &lt;/span&gt;Over time, you begin to gather data which enables you to revise your strategies and achieve your goals.&lt;/span&gt;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt; &lt;/span&gt;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;In terms of specific goal tracking mechanisms, there are quite a few tools available for free online.&lt;span&gt;  &lt;/span&gt;&lt;a href=&quot;http://www.basecamphq.com/&quot;&gt;Basecamp&lt;/a&gt; is a wonderful tool for creating a list of goals, and keeping track of progress.&lt;span&gt;  &lt;/span&gt;Similarly, &lt;a href=&quot;http://www.google.com/google-d-s/intl/en/tour1.html&quot;&gt;Google sheets&lt;/a&gt; is a very good way to list a series of goals that can be shared by all parties involved.&lt;/span&gt;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt; &lt;/span&gt;&lt;/p&gt;  &lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;color: #333333&quot;&gt;Good strategies evolve over time via an ongoing process of iteration and analysis. Remember, while you cannot measure and track your way to business excellence, you can certainly increase your odds of success.&lt;/span&gt;&lt;/p&gt;  </description>
 <comments>http://www.artistshousemusic.org/articles/the+importance+of+setting+goals+and+tracking+progress+for+entrepreneurs#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3573">Music Business</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3330">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/people/George+Howard">George Howard</category>
 <pubDate>Mon, 08 Oct 2007 11:48:38 -0700</pubDate>
 <dc:creator>sabaffon</dc:creator>
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 <title>RIAA Wins a Key Suit</title>
 <link>http://www.artistshousemusic.org/news/riaa+wins+a+key+suit</link>
 <description>RIAA Wins a Key Suit&lt;div class=&quot;field field-type-text field-field-body&quot;&gt;
  &lt;h3 class=&quot;field-label&quot;&gt;Article:&lt;/h3&gt;
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          &lt;div class=&quot;field-item&quot;&gt;&lt;p&gt;The verdict is in for the first unauthorized peer-to-peer file sharing suit to have reached trial.  While all other suits of this kind have either been dropped, settled, or are still pending, Jammie Thomas – a single mother – who decided to fight the suit brought by the RIAA on behalf of the four major labels has lost.&lt;/p&gt;
&lt;p&gt;The jury found Thomas liable for copyright infringement, and  ordered her to pay $9,250 for each of the 24 songs that were the subject of the lawsuit.  The total penalty Thomas must pay is $220,000.  &lt;/p&gt;
&lt;p&gt;While this verdict is certainly a victory for the labels, and, as RIAA attorney Richard Gabriel announced after the verdict, “This is what can happen if you don’t settle,” the jury is still very much out with regards to the overall efficacy of the approach of the RIAA.  According to research group Big Champagne, the number of peer-to-peer users unlawfully swapping files has nearly tripled since the RIAA began filing lawsuits against individuals.&lt;/p&gt;
&lt;p&gt;That said, we now have legal precedent on the books awarding the labels a hefty dollar figure from an individual, as well as some defined elements – such as the fact that the RIAA does not have to prove that anyone downloads the files that one shares on p2p networks, only that they’re shared – which will likely lead to quicker turnaround on future cases.&lt;/p&gt;
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 <comments>http://www.artistshousemusic.org/news/riaa+wins+a+key+suit#comment</comments>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/4677">Berklee College of Music</category>
 <category domain="http://www.artistshousemusic.org/people/George+Howard">George Howard</category>
 <category domain="http://www.artistshousemusic.org/keywords/music+industry">Music Industry</category>
 <pubDate>Fri, 05 Oct 2007 18:26:24 -0700</pubDate>
 <dc:creator>Gah650</dc:creator>
 <guid isPermaLink="false">8331 at </guid>
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 <title>Examining the Radiohead move</title>
 <link>http://www.artistshousemusic.org/news/examining+the+radiohead+move</link>
 <description>Examining the Radiohead move&lt;div class=&quot;field field-type-text field-field-body&quot;&gt;
  &lt;h3 class=&quot;field-label&quot;&gt;Article:&lt;/h3&gt;
  &lt;div class=&quot;field-items&quot;&gt;
          &lt;div class=&quot;field-item&quot;&gt;&lt;p&gt;Updating an earlier story, according to a Radiohead spokesman, the majority of people pre-ordering the new Radiohead record at what he describes, “normal retail price.”  Very few people, the spokesman continues are opting to purchase Radiohead’s new release, &lt;em&gt;In Rainbows&lt;/em&gt;, for a penny.&lt;/p&gt;
&lt;p&gt;While it’s still very early days, it appears that from a financial perspective, and certainly from a publicity perspective, Radiohead’s pay-what-you-will gambit is wildly successful.&lt;/p&gt;
&lt;p&gt;There are, however, wider-reaching implications.  It’s important to remember that Radiohead can bypass major label and publishing deals at this point in their career precisely because they reaped the benefits of the efforts of these major labels and publishers for many years.&lt;/p&gt;
&lt;p&gt;It is too easy to blame the majors and the RIAA for all that ails the music business; even though they certainly are to blame for much of it, and are feeling the consequences of their mistakes.  But, as pointed out in an earlier news report, the idea of customer-selected pricing is not new.  It’s getting the attention it is now because it’s Radiohead opting for this route and not some independent artist whom no one has ever heard of.&lt;/p&gt;
&lt;p&gt;While it is clear that Radiohead’s move will establish a model for many established artists moving forward, and that this model will present another death-blow to the majors, many, many artists need and rely upon the majors to establish the type of fan base required to pull a move like Radiohead has.   Think of the amount of money, time and effort that was (and continues to be) put into a major-label artists such as Modest Mouse.  Without this major-label push it’s unlikely that a band like Modest Mouse would have ever attained the level of success they have.&lt;/p&gt;
&lt;p&gt;This is not an argument for major labels.  The issue is really one of concern over how many new artists will be able to pull off a Radiohead move with any degree of success, without first having been marketed and promoted by a major label.  In other words, while an important step, I&amp;#39;m not sure how instructive Radiohead&amp;#39;s move is to the masses. &lt;/p&gt;
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 <pubDate>Wed, 03 Oct 2007 11:14:19 -0700</pubDate>
 <dc:creator>Gah650</dc:creator>
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<item>
 <title>How to Create a Business Plan</title>
 <link>http://www.artistshousemusic.org/articles/how+to+create+a+business+plan</link>
 <description>How to Create a Business PlanPeople have a lot of misconceptions about business plans.  First off, a business plan does not have to be some massive tome.  Second, a business plan has many uses beyond simply being a tool to help entrepreneurs raise capital.   The best business plans are accessible in length and road maps for your venture.   In some respects, a business plan is an ever- changing document, continuously evolving in anticipation of the trajectory of your business.

In order to create a business plan that is both accessible and useful, you must first disabuse yourself of whatever complicated notions of what you think a business plan should be.  One thing is for sure, a business plan should not be complicated.  Of course, to generate a business plan that is cogent is sort of like writing a sonnet; a tremendous amount of verbiage and thoughts must be generated before you can strip them away to arrive at the essential elements.

To give you a sense of how to get there, I’ll reference a few writers who I believe present the importance of focused simplicity very well: Jim Collins and Guy Kawasaki.  In Collins’ book Good to Great he discusses what he refers to as the Hedgehog Concept.  In short, the Hedgehog Concept requires you to determine three things: What you are passionate about; What you can do better than anyone else; What generates income for you. When you find something that satisfies all three, you have found your Hedgehog.  That is, you have found what you should focus all your energies on to the exclusion of all other things.  Be careful when considering your personal Hedgehog Concept.  Remember, while you may love something, and you may be able to do this thing better than anyone else, if doing it doesn’t make you enough money to survive, you must continue looking.   

Before you begin creating your business plan I implore you to make certain that your Hedgehog Concept is sound.  If it’s not, you have virtually no chance of creating a successful business plan.

Once you&#039;ve arrived at a Hedgehog Concept you must answer a series of questions that will provide you with the framework to build your business plan.  This framework was devised by Guy Kawasaki, and I implore you to purchase his book The Art of the Start.

In this book Kawaski suggests that all business plans should adhere to the following criteria:  It must be presented in a PowerPoint deck containing no more than ten slides; On each of the slides the text size must be no smaller than 30pt.; You must be able to present the presentation in no more than 20 minutes.   Kawasaki provides the following headers for each of the slides:

1. The problem that exists
2.Your solution to the problem
3.Business model; i.e. a brief description of the type of firm you will operate
4.Underlying magic/technology; this is crucial. Basically, it explains how you will solve the problem.  It illustrates your competitive advantage.
5.Marketing and sales; how you will make people aware of your product/service, and sell it.
6.Competition; anyone who claims that there is no competition for a business idea has not done their homework.
7.Team; who—if anyone—will be working with you.
8.Projections and milestones; what are the key goals that you plan on hitting.
9.Status and timeline; where you currently are with your venture, and how long until you start hitting those goals.
10.Summary and call to action; if this is a presentation to investors, here’s where you tell them how much you need.

As you can see, these ten slides—when done well—very artfully tell the story of the business.  Importantly, they do so in a manner that should be easily understandable and digestible to virtually anyone.  Finally, these slides present a very clear road map for you, the founder, to follow

From these slides, you can not only begin to get the all important feedback from potential investors, partners, customers, employees, etc., but you can also begin to elaborate on them for a more traditional business plan.

For example, the first three slides essentially provide the outline for the Executive Summary section of the business plan.  This executive summary should function the same a great demo does.  That is, it should hook the reader of the business plan in, and—as Kawasaki puts it—begin to catalyze the imagination of the reader.  This is important.  Just a s the creator of a demo wants the listener to not only be excited by the music she hears, but also to imagine how they can become involved with the artist, so too does the writer of the business plan want the reader to begin thinking about how they might be involved with the venture.  A great executive summary shows the reader that you have found the solution to a problem, and that you’re the right person to execute the plan.

Slides four through seven of the 10/20/30 plan represent the bulk of the business plan.  Here you will explain in depth what your competitive advantage is, who your market is, how you will reach this market (i.e. a marketing plan), and who your customers are.  There’s no simple way to explain how to create an effective marketing section of a business plan.  My advice is to—again, quoting Kawasaki—determine who has your money in their pockets, and how you will get it into your pockets.  Think about your values, your passions (i.e. your Hedgehog Concept), and then determine where people who share your vales are, and find a way to put your product, service…band in front of them.

Slides eight and nine reperesent the necessary financial projections required in any business plan.  While you can never supply too much information when it comes to finances, I believe that you should focus on two main things.  First, your startup costs.  Consider all of the things you will need to get your venture up and running.  The second financial statement you will need to include is a cash-flow analysis. Specifically, you need to illustrate how much money you will be spending to keep your money running, and how much money you predict your business will generate.  The point at which your outflow of cash equals your inflow of cash represents cash flow positive—it’s a beautiful moment.

There’s certainly no way to summarize all of the crucial steps you must go through in order to create a useful business plan for your venture.  However, if you follow the steps outlined above, you will attain a level of focus for your venture that most never reach.  Spend your time getting to the core of what it is that you can do better than anyone else currently doing something similar, and then determine who your customers are and how you will reach them.  This is the essence of a business plan, and those who figure these elements out tend to succeed wildly.
</description>
 <comments>http://www.artistshousemusic.org/articles/how+to+create+a+business+plan#comment</comments>
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 <pubDate>Wed, 26 Sep 2007 13:20:17 -0700</pubDate>
 <dc:creator>sabaffon</dc:creator>
 <guid isPermaLink="false">8272 at </guid>
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<item>
 <title>The Shared Characteristics of Entrepreneurs</title>
 <link>http://www.artistshousemusic.org/articles/the+shared+characteristics+of+entrepreneurs</link>
 <description>The Shared Characteristics of EntrepreneursWhile entrepreneurs are by nature iconoclastic, and therefore resist easy categorization, there are some traits that can generally be applied to entrepreneurs.  The first thing to think about is the fact that entrepreneurs differ greatly from dreamers. Let me use a quote from the great economist Israel Kirzner to illustrate this point:
Entrepreneurship is the alert creation and pursuit of previously unsuspected opportunities.
Dreamers, by definition are not alert. “Alert creation,” for example implies that it’s not enough to create; rather, you must be alert. So much of entrepreneurship involves understanding your potential market (“environmental scanning” in business parlance), and seeing where you fit in to that market requires acute alertness. Of course, fitting in isn’t quite right. Rather, as Kirzner states, you must “[pursue] previously-unsuspected opportunities.” As an entrepreneur, you must be able to see what others don’t—to see an unmet need and meet it, to see a heretofore unsolved problem and solve it.  This quality of being alert that all entrepreneurs share allows them to look at the current environment, look back to what has come before, and image the future. 

In addition to differing from dreamers by the fact that entrepreneurs are alert, they also differ from dreamers in that they are active rather than passive.  It’s not enough to simply prognosticate (even if it’s educated prognostication). Instead, entrepreneurs take ideas beyond the realm of hypothetical and move them into something more tangible.

This movement from the hypothetical (the realm of dreamers) to the tangible is really the defining characteristic of entrepreneurs.  Entrepreneurs see problems (which represent opportunity), and take action to solve the problem.  This, to my mind, is what makes entrepreneurship such a virtuous enterprise.

Beyond being aware and action oriented, entrepreneurs do tend to have additional similar traits.  These traits don’t really require a lot of explanation, so I’ll just list them for you.

Entrepreneurs:
•	Desire Responsibility
•	Are confident in their ability to succeed
•	Desire immediate feedback
•	Have high energy levels
•	Are oriented towards futures
•	Have the ability to organize
•	Value achievement over money
•	Are committed
•	Are flexible
•	Can tolerate ambiguity
•	Are tenacious

Certainly many of these traits resonate not only with entrepreneurs, but also with successful people in general.  However, taken together, the above traits—combined with the essential ability of an entrepreneur to being alert and taking action—as a whole present a fairly complete picture of the unique character we know of as an entrepreneur.

While you may not have all of the above traits, you certainly should have a healthy amount of them if you&#039;re considering starting a business.  Entrepreneurship is life without a safety net, and it’s not right for everyone (thankfully).  For those for whom it is right, it presents one of the most exhilarating paths you can take.
</description>
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 <pubDate>Wed, 26 Sep 2007 13:09:53 -0700</pubDate>
 <dc:creator>sabaffon</dc:creator>
 <guid isPermaLink="false">8271 at </guid>
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