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 <title>A Conversation with Music Industry Veteran and Educator Geoffrey Schulman</title>
 <link>http://www.artistshousemusic.org/videos/a+conversation+with+music+industry+veteran+and+educator+geoffrey+schulman</link>
 <description>A Conversation with Music Industry Veteran and Educator Geoffrey SchulmanGeoffrey Schulman, Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares with us some of the hard lessons he’s learned over the course of his varied career. In particular he offers advice to artist managers on how best to serve their clients’ interests, to artists on how to find a manager and think strategically about a recording career, and to anyone interested in a label job on what working for a record label is going to mean in the years to come.</description>
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 <category domain="http://www.artistshousemusic.org/musician+resources/musicians+strategy/careers">Careers</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3482">Getting Signed</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3434">Music Industry Today</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3455">Record Deals</category>
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 <pubDate>Wed, 09 Apr 2008 10:57:18 -0700</pubDate>
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 <title>Will the Label System Survive?</title>
 <link>http://www.artistshousemusic.org/videos/will+the+label+system+survive</link>
 <description>Will the Label System Survive?Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the future prospects of the major label system and what it will take in the future for labels to thrive – and what young music industry workers can do to help that future happen.</description>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3574">Record Companies</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/austin+community+college">Austin Community College</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3434">Music Industry Today</category>
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 <category domain="http://www.artistshousemusic.org/keywords/what+it+takes">What it Takes</category>
 <pubDate>Wed, 09 Apr 2008 11:01:14 -0700</pubDate>
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 <title>Advice for a Successful Music Industry Career</title>
 <link>http://www.artistshousemusic.org/videos/advice+for+a+successful+music+industry+career</link>
 <description>Advice for a Successful Music Industry CareerGeoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares his hard-won advice on building a career in the music industry, and what it takes to get there yourself.</description>
 <comments>http://www.artistshousemusic.org/videos/advice+for+a+successful+music+industry+career#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4063">Process</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3443">Getting In</category>
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 <pubDate>Wed, 09 Apr 2008 11:05:11 -0700</pubDate>
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 <title>Music Industry Veteran and Professor Geoffrey Schulman</title>
 <link>http://www.artistshousemusic.org/videos/music+industry+veteran+and+professor+geoffrey+schulman</link>
 <description>Music Industry Veteran and Professor Geoffrey SchulmanGeoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses his long and varied career in music.</description>
 <comments>http://www.artistshousemusic.org/videos/music+industry+veteran+and+professor+geoffrey+schulman#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4063">Process</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3443">Getting In</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3387">Record Companies</category>
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 <pubDate>Wed, 09 Apr 2008 10:57:55 -0700</pubDate>
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 <title>How the Music Industry Has Changed (and Why the Major Labels Don’t Get It)</title>
 <link>http://www.artistshousemusic.org/videos/how+the+music+industry+has+changed+and+why+the+major+labels+don+t+get+it</link>
 <description>How the Music Industry Has Changed (and Why the Major Labels Don’t Get It)Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares his insights into the record industry’s current troubles, and pins the blame squarely on labels who fail to understand who they’re selling their product to.</description>
 <comments>http://www.artistshousemusic.org/videos/how+the+music+industry+has+changed+and+why+the+major+labels+don+t+get+it#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3574">Record Companies</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3434">Music Industry Today</category>
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 <pubDate>Wed, 09 Apr 2008 11:02:26 -0700</pubDate>
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 <title>How Does an Artist Manager Decide To Manage an Artist?</title>
 <link>http://www.artistshousemusic.org/videos/how+does+an+artist+manager+decide+to+manage+an+artist</link>
 <description>How Does an Artist Manager Decide To Manage an Artist?Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the criteria that he recommends artist managers take into account when deciding whether to take on the enormous responsibility of managing an artist’s career.</description>
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 <category domain="http://www.artistshousemusic.org/musician+resources/careers+in+music/team">Team</category>
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 <pubDate>Wed, 09 Apr 2008 10:59:56 -0700</pubDate>
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 <title>What Record Labels Do… and What You’ll Need to Do If You Start One</title>
 <link>http://www.artistshousemusic.org/videos/what+record+labels+do+and+what+you+ll+need+to+do+if+you+start+one</link>
 <description>What Record Labels Do… and What You’ll Need to Do If You Start OneGeoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, reveals the nuts and bolts of how a record label conducts its business, and shares his advice for diving into the hard and endless work of launching a successful label of your own. </description>
 <comments>http://www.artistshousemusic.org/videos/what+record+labels+do+and+what+you+ll+need+to+do+if+you+start+one#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3576">Entrepreneurship</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3574">Record Companies</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3339">Independent Labels</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3444">Making It</category>
 <category domain="http://www.artistshousemusic.org/keywords/music+marketing">Music Marketing</category>
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 <pubDate>Wed, 09 Apr 2008 11:01:50 -0700</pubDate>
 <dc:creator>matt</dc:creator>
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 <title>Do You Really Want to Be an Artist Manager? </title>
 <link>http://www.artistshousemusic.org/videos/do+you+really+want+to+be+an+artist+manager</link>
 <description>Do You Really Want to Be an Artist Manager? Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, talks about what it takes to be an artist manager – from a staggeringly broad skillset to impeccable intrapersonal skills – and why it’s not for everyone. He also discusses how the changes in the industry over the last forty years have completely altered what is expected of a manager. </description>
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 <category domain="http://www.artistshousemusic.org/musician+resources/careers+in+music/team">Team</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/austin+community+college">Austin Community College</category>
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 <pubDate>Wed, 09 Apr 2008 10:59:18 -0700</pubDate>
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 <title>Targeted Marketing: Selling Your Music to Your Friends’ Friends’ Friends</title>
 <link>http://www.artistshousemusic.org/videos/targeted+marketing+selling+your+music+to+your+friends+friends+friends</link>
 <description>Targeted Marketing: Selling Your Music to Your Friends’ Friends’ FriendsGeoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the art of targeted marketing – focusing your efforts only on that subsection of the population who are a natural fit with the music you make or sell, how to find those people, and why taking this approach to marketing equates to more bang for your marketing buck.</description>
 <comments>http://www.artistshousemusic.org/videos/targeted+marketing+selling+your+music+to+your+friends+friends+friends#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4298">Strategy &amp; Process</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/austin+community+college">Austin Community College</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3339">Independent Labels</category>
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 <pubDate>Wed, 09 Apr 2008 11:03:02 -0700</pubDate>
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 <title>Maintaining Good Artist/Manager Relations</title>
 <link>http://www.artistshousemusic.org/videos/maintaining+good+artist+manager+relations</link>
 <description>Maintaining Good Artist/Manager RelationsGeoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&amp;R rep, and now a member of the Commercial Music Management faculty at Austin Community College, relates what in his experience it takes for an artist and a manager to forge a strong and durable professional relationship, and what the benefits of a good working relationship are.</description>
 <comments>http://www.artistshousemusic.org/videos/maintaining+good+artist+manager+relations#comment</comments>
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 <pubDate>Wed, 09 Apr 2008 11:00:36 -0700</pubDate>
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