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 <title>Legal Issues Surrounding Music in Advertising</title>
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 <description>Legal Issues Surrounding Music in AdvertisingEric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising.  He covers the process of securing music for ads, discusses master usage as well as music publishing, licensing, and legal issues.  Corte also gives his thoughts on the future of the music business. He comments on the innovative ways companies are marketing music for ads.</description>
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 <category domain="http://www.artistshousemusic.org/people/Eric+Korte">Eric Korte</category>
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 <pubDate>Wed, 28 Jun 2006 18:06:03 -0700</pubDate>
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 <title>The Growing Connection Between Ad Agencies and Record Companies</title>
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 <description>The Growing Connection Between Ad Agencies and Record CompaniesEric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising.  In this segment he covers the relationship between ad agencies and record labels and where they are headed in the future.</description>
 <comments>http://www.artistshousemusic.org/videos/the+growing+connection+between+ad+agencies+and+record+companies#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3574">Record Companies</category>
 <category domain="http://www.artistshousemusic.org/people/Eric+Korte">Eric Korte</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4753">Loyola University New Orleans</category>
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 <category domain="http://www.artistshousemusic.org/taxonomy/term/3380">Promotion</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3387">Record Companies</category>
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 <title>Finances at Saatchi &amp; Saatchi Advertising </title>
 <link>http://www.artistshousemusic.org/videos/finances+at+saatchi+saatchi+advertising</link>
 <description>Finances at Saatchi &amp; Saatchi Advertising Eric Corte, a representative from Saatchi &amp; Saatchi, a prominent Advertising Agency, talks to Loyola University New Orleans students about music in advertising.  In this segment he discusses the income generated by advertising agencies; how ad agencies make their money and how they spend it.  Corte gives a rough estimate of what it costs to buy music for ads and the importance of media buyers.  </description>
 <comments>http://www.artistshousemusic.org/videos/finances+at+saatchi+saatchi+advertising#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4262">Advertising</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3506">Marketing</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3423">Advertising</category>
 <category domain="http://www.artistshousemusic.org/people/Eric+Korte">Eric Korte</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3332">Finance</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4753">Loyola University New Orleans</category>
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 <title>Getting Your Music to Ad Agencies</title>
 <link>http://www.artistshousemusic.org/videos/getting+your+music+to+ad+agencies</link>
 <description>Getting Your Music to Ad AgenciesEric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising.  In this segment he discusses how to submit music to ad agencies. </description>
 <comments>http://www.artistshousemusic.org/videos/getting+your+music+to+ad+agencies#comment</comments>
 <category domain="http://www.artistshousemusic.org/musician+resources/music+business/services">Services</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3423">Advertising</category>
 <category domain="http://www.artistshousemusic.org/people/Eric+Korte">Eric Korte</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3413">Independent Artists</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4753">Loyola University New Orleans</category>
 <category domain="http://www.artistshousemusic.org/companies+schools/loyola+university+new+orleans+forum">Loyola University New Orleans Forum</category>
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 <title>Advertising Rights - Who Owns the Master?</title>
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 <description>Advertising Rights - Who Owns the Master?Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising.  In this segment he discusses who owns the master when an artist records a song for an advertisement.</description>
 <comments>http://www.artistshousemusic.org/videos/advertising+rights+who+owns+the+master#comment</comments>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4056">Copyright</category>
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 <category domain="http://www.artistshousemusic.org/people/Eric+Korte">Eric Korte</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/3352">Licensing</category>
 <category domain="http://www.artistshousemusic.org/taxonomy/term/4753">Loyola University New Orleans</category>
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