Published on - ArtistshouseMusic (http://www.artistshousemusic.org)

The Marketing Process for New Music

The Marketing Process for New MusicJon Vanhala discusses the marketing process his department goes through for each of their artists. He explains the timeline that his department follows and the steps taken to promote an album through online media sources. He also discusses the demographic for online music buyers and designing a promotional campaign which targets the intended audience.

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