How to Promote Your Career as an Independent ArtistJon Vanhala is the VP of New Media and Strategic Marketing for Verve Music Group. He discusses promotion techniques for reaching a wider audience as an independant artist. Jon talks about the various ways of using sites online to promote an artist's music and gain exposure. Jon explains the importance of developing a fanbase outside of the digital realm and creating a demand for your music. He discusses the importance of using CD Baby, MySpace, blogs, podcasting, and video podcasting to promote your music.