Artist Management
Artist ManagementSarah Pelch, a managerial associate for IMG, talks about the duties of an artist manager. An artist manager directs an artist's career and offers advice to the artist. Pelch uses one of their Chinese artists to explain some of their responsibilities. For instance, they must organize the visas and deal with immigration lawyers. Sponsorship deals are covered as well. Sponsorship deals require developing relationships with corporations. Also in this segment, Pelch discusses the process of working with an artist and presenter simultaneously. Managers must receive the information from the presenter, determine if it's suitable for the artist, and then present it to the artist. She also shares how much she loves what she does and who she works with.