Producer, pianist and record label head Sergio George has produced hits for many of the leading lights of salsa music, including Marc Anthony, Tito Puente, Celia Cruz, and La India. He is a co-founder of a SGZ, a Latin music record label now distributed through Los-Angeles based Spanish-language media conglomerate Univision. He is a native of East Harlem, New York.
Producer/arranger Sergio George was the main visionary behind the RMM label, and now, as the leader of his own studio, Sir George Ent., he is one of the biggest names in the genre. George currently works with such acts as Marc Anthony and Victor Manuelle. Born and raised in East Harlem, NY, he was influenced by a wide variety of music ranging from New York street funk, to the early salsa sounds. Though he is best known for working with salsa artists, George has been expanding his horizons, working with musicians from other genres. - Sandra Brennan, All Music Guide
Producer/arranger Sergio George discusses the steps to take in order to be a Latin producer. He emphasizes the importance of understanding the Latin culture. He makes the point that the key to being a successful producer is to know your marketplace and demographic and know what they want to hear.
Producer/arranger Sergio George gives advice for starting out in the industry by starting at a lower position and learning as many things as you can from the bottom up.
Producer/arranger Sergio George discusses his background. He started off playing piano as a musician and then moved to Columbia to join a band. Sergio believed that his experience in Columbia helped him progress musically but he still decided to go to school to learn as much as he could about music. He describes his first big break when he arranged music for a singer on a record which became popular leading to further connections with popular Latin artists. Sergio also talks about how important it is to be persistent and dedicated when pursuing a career in music.
Producer/arranger Sergio George goes over determining the differences and interpretation of music in various genres and how they are geared towards different territories.
Producer and arranger Sergio George discusses the different locations and places that Latin music is centered and where you can become a successful musician.
Producer Sergio George talks about how he decides what audiences to target when producing and marketing a project, what tools are most effective in breaking a song, and the ways in which Latin music audiences have evolved in recent years.
Producer/arranger Sergio George discusses the role a producer plays in the recording process, and shares some views on the challenges that await Latin music producers in particular.
