Giora Breil, Senior Vice President of E Musica, discusses his background in the music industry. He explains how he started off in advertising and came to the United States. Giora then talks about his early career and after working in advertising how he began working for Telemundo when it was first started. At Univision he was given a job where he was given the task of getting rid of the inventory of Latin albums and thus became involved in the music industry and developed contacts with various Latin recod labels.
Giora Breil, Senior Vice President of Emusica Entertainment Group, discusses what he feels are the differences between artists who can perform and those who record well, and offers his thoughts on making yourself into both. Using the example of Shakira, he advises artists on how to hone their expressiveness, image, and message in order to break through and reach a larger audience.
Giora Breil, Senior Vice President of E Musica, discusses how his company approaches digitizing old masters. Music, he believes, portrays the culture. Thus, the quality of the remastered old music is their number one objective. Since a new generation of listeners may not know much about the artist, his company creates more detailed CD inserts with liner notes and photos. Packaging the product at a reasonable price is also one of the goals of the company.
Giora Breil, Senior Vice President of E Musica, discusses the Latin music genre. He talks about different ethnicities within the United States each having a different musical taste in specific Latin genres and how fast Latin music is growing in terms of sales percentages.
Giora Breil, Senior Vice President of E Musica, talks about the different ways to market an artist. He explains how there is limited space in record stores and how it is important to create a demand for an album. Giora also discusses the differences in purchasing power of the United States and Latin American countries and the promotion of Latin Music.
