Claudia Garcia serves as Strategic & International Exploitation Manager for Universal Music Group Latino. The latest in a long line of talented Colombian singers, she parlayed her career as a musician into her current role in the music industry.
Claudia Garcia, Manager of International Exploitations for Universal Music Group Latino, gives advice to anyone wanting to enter the music business. She believes that the best way to start out is through an internship in order to gain experience in a business environment. Claudia also makes the point that people who are passionate are the ones who are more likely to be successful.
Claudia Garcia, Manager of International Exploitations for Universal Music Group Latino, talks about her unusual background in the music industry. She explains how she was first a singer for 10 years and then decided to pursue a career as a record label executive. Claudia discusses the difficulties of being an artist and gives advice to artists who want to be in the music industry.
Claudia Garcia, Manager of International Exploitations for Universal Music Group Latino, talks about the place major record labels have in the music industry today. She describes how labels today look for artists that are somewhat developed instead of artists that are not. Claudia also discusses how distribution and marketing are very important and that Indie labels are more likely to give artists better deals.
Claudia Garcia, Manager of International Exploitations for Universal Music Group Latino, talks about the different ways publishing can be handled in an artists' career. She makes the point that it is in an artist's interest to sign with a major publisher because they are able to promote an artist's material than if the the artist was independent. Claudia also discusses how you can be your own publisher and get all the little money earned from your music or take a smaller percentage of a larger amount of money.
Claudia Garcia is the Manager of International Exploitations for Universal Music Group Latino. In this segment she talks about the relatively new genre of Reggaeton. She discusses how the genre has many crossovers into many other markets and cultures.
