George Howard is a musician, producer, educator, and writer and has a Masters degree in literature, a JD (i.e. law degree), and an MBA. He is the COO of Norton, LCC â€“ the parent company of: Wolfgangâ€™s Vault, Daytrotter, Concert Vault, and Paste Magazine and is an associate professor in the Management division at Berklee. He ran a firm called RockandRoller Advising and started Slow River Records, and ran Rykodisc.
George has written two books on the music business, and was the assistant editor for Artists House Music.
He has written two books: Getting Signed and Music Business 101
Professor, producer, and entrepreneur George Howard discusses the ins and outs of taking your band from playing club dates to doing a full-fledged concert tour. He describes the steps you can take to achieve this goal, and offers pointers to help ensure that your success will be sustained.
Professor, musician and label owner George Howard argues that serious musicians need to run all aspects of their careers â€“ songwriting, playing live, group dynamics, the team they assemble â€“ like a business. He offers some practical tips to bands that donâ€™t currently operate this way on how to apply business concepts to their careers, and advises all aspiring musicians to familiarize themselves with every aspect of the industry theyâ€™re entering.
Professor, producer, and entrepreneur George Howard discusses the concept of "The Long Tail," which describes how changing technologies and business processes are changing the long-term sales patterns of many types of products, and applies its lessons to the music business of today and tomorrow.