Professor, producer, and entrepreneur, George Howard, discusses the key players in an artist's team such as business managers, tour managers, web designers, song pluggers, and more.

Professor, producer, and entrepreneur George Howard discusses the ins and outs of taking your band from playing club dates to doing a full-fledged concert tour. He describes the steps you can take to achieve this goal, and offers pointers to help ensure that your success will be sustained.

Professor, musician and label owner George Howard argues that serious musicians need to run all aspects of their careers – songwriting, playing live, group dynamics, the team they assemble – like a business. He offers some practical tips to bands that don’t currently operate this way on how to apply business concepts to their careers, and advises all aspiring musicians to familiarize themselves with every aspect of the industry they’re entering.

Professor, producer, and entrepreneur George Howard discusses the concept of "The Long Tail," which describes how changing technologies and business processes are changing the long-term sales patterns of many types of products, and applies its lessons to the music business of today and tomorrow.