Music industry veteran Michael Mauldin sits down with ArtistHouse to discuss the business of music. He draws on his experiences as head of Columbia Records and as manager of artists like Jermaine Dupri to offer advice to young people on building a career in the music industry.

Music industry veteran Michael Mauldin explains how he helped manage and mentor his son, Jermaine Dupri.

Music industry veteran Michael Mauldin discusses his time as president of Columbia Records in the 1990s working with artists like Jermaine Dupri and Alicia Keys.

Music industry veteran Michael Mauldin discusses how urban music marketing has evolved over the past forty years, where it is headed in the future, and how marketing as an end in itself has become nearly as important as the music itself among the elite of urban music tastemakers.

Music industry veteran Michael Mauldin discusses what makes Bow Wow a star, and how his career has developed as he has moved from child star to serious hip-hop artist.

Music industry veteran Michael Mauldin explains how artist branding works, and why branding is a key marketing strategy for helping artists raise their profile in the marketplace.

Music industry veteran Michael Mauldin gives advice to young artists on sending their work to producers.

Music industry veteran Michael Mauldin gives advice to young artists on whether and when to license their music as a way to get their music out.

Music industry veteran Michael Mauldin shares his thoughts on where music is heading, and how artists can survive in the future.