In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, moderator Scott Aiges introduces the panelists: Brent McCrossen of AudioSocket, Jon Kerzter of Microsoft's Zune team, Elliot Adams of CD Baby, Andy Gadiel of Jambase, and Chris Schultz of Voodoo Ventures.

In this panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, Brent McCrossen of AudioSocket, Jon Kerzter of Microsoft's Zune team, Elliot Adams of CD Baby, Andy Gadiel of Jambase, and Chris Schultz of Voodoo Ventures introduce their businesses and explain how they are working to find ways for independent artists use the internet to gain greater exposure in the marketplace.

In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, Andy Gadiel of Jambase explains how the company was founded and why the online business has been successful for a full decade. He discusses how Jambase has enabled online advocacy and marketing to translate directly into concert ticket sales and growing fan bases for bands who the site follows, and who the audiences are who are helping this synergy emerge.