In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, Jon Kerzter of Microsoft's Zune team explains how he and his team go about designing the Zune music store, how they select music, and what the searchability and sales challenges are when managing an online music store containing millions of songs. He also discusses how these factors affect musicians, and what artists can do to get their music featured on online music sales portals.

In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, moderator Scott Aiges introduces the panelists: Brent McCrossen of AudioSocket, Jon Kerzter of Microsoft's Zune team, Elliot Adams of CD Baby, Andy Gadiel of Jambase, and Chris Schultz of Voodoo Ventures.

In this panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, Brent McCrossen of AudioSocket, Jon Kerzter of Microsoft's Zune team, Elliot Adams of CD Baby, Andy Gadiel of Jambase, and Chris Schultz of Voodoo Ventures introduce their businesses and explain how they are working to find ways for independent artists use the internet to gain greater exposure in the marketplace.