In this panel, part of the first annual Sync Up conference held in 2008 in New Orleans and sponsored by the New Orleans Jazz & Heritage Festival and Foundation, panelists discuss the challenges and opportunities they face when marketing, selling or promoting Louisiana-made music to the world, and share their thoughts on what the future holds for music from Louisiana.

In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, the panelists discuss who the target market is for Louisiana music, where they live, what they do, and how to reach them. They also discuss media and entertainment events (such as movies) which can drive periodic surges of interest in a genre of music or conflict with a festival or tour, and much more.

In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, Scott Aiges of the Foundation introduces the panelists: Marian Leighton Levy of Rounder Records, Mike Kappas of the Rosebud Agency, Ira Padnos of the Ponderosa Stomp Music Festival, Mary Lou Krase of the Overture Center in Madison, WI, and Ben Jaffe of Preservation Hall.

In this segment of a panel held as part of the first annual Sync Up conference, sponsored by the New Orleans Jazz & Heritage Festival and Foundation, the panelists answer audience questions about promoting, marketing and advocating for music made in Louisiana.