Andrew Emil is owner of the Chicago, IL-based soul and house music label Four Play Music, and is also a professional DJ, recording artist, and engineer.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi suggest criteria to use when deciding whether to give away free product, explaining how to profile your audience and create a call to action that motivates customers to interact with your company beyond the initial promotion.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss various ways to build a mutually beneficial business community with other artists through networking, pooling content for websites, and other strategies.
Panelists Andrew Emil and Lisa Canning explain why it’s essential to do thorough research on your target audience before attempting to launch a campaign.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss how to identify a unique selling proposition and find a niche audience for your product.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss marketing strategies that can be implemented for little or no cost.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi explain the importance of having a two-way relationship between entrepreneur and customer. Canning shares her own experience developing customer relationships and demonstrates methods for building long-term loyalty and repeat business.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share some of their most successful approaches to marketing, stressing the importance of offering value to customers rather than trying to sell them something; building goodwill with customers by giving away free products; and networking outside your “comfort zone.â€
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi address a question from an audience member who is concerned about her ability to effectively market the experience of her live performance art. The panelists discuss creative strategies for monetizing a unique experience, offering suggestions as to how to capitalize on that uniqueness in order to cultivate a following and create a series of valuable products that capture the singular experience of each performance.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi address a question from an audience member inquiring about the need for an attorney and accountant. The panelists agree that it is essential to have to both, and explain the many ways in which these professionals are worthwhile investments.
