Jeffrey Fisher is the proprietor of Fisher Creative Group, which offers audio, video, music, writing, consulting, training, and media production and post-production services for individual and corporate clients. He is also a musician who has produced three albums of original material, the author of ten books on succeeding in the entertainment business, (including "Ruthless Self-Promotion in the Music Industry"), and a software trainer.
Jeffrey Fisher, a musician-teacher-software trainer-producer/composer-author, takes us inside the life of someone in what he calls a slash- or multi-career that spans several disciplines, such as author-musician or educator/entrepreneur/composer. He shares some hard-won tips from his own experiences on how to keep several balls in the air at once, how to find the blend of fields that is right for you, and how to succeed in several areas at once when most people have trouble doing just one thing well.
In this conference session, Joe Roberts, Jeffrey Fisher, and Greg Bizzaro share their expertise in the marketing of films and television shows, offering suggestions on cost-effective strategies, creative fundraising techniques, and building credibility with key industry contacts.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, explains the concept of the "slash" career β such as musician/teacher, or student/composer β in detail, and discusses how to make a career that is simultaneously moving along very different paths work for you. His key insight is that everyone is already in a "slash" career of some kind, and his advice is geared toward helping people organize their lives entrepreneurially in order to capitalize naturally on the passion and talent that is already being brought to bear, in a disorganized fashion, on the careers on both sides of the slash.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher offer their expertise on the tools and strategies available to those starting out in marketing their films and television programs. Topics include creating a track record, using public access television as a launching point, and how to enter film festivals.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, explains how to measure success in a "slash" career (musician/teacher, manager/student, author/parent) where traditional benchmarks and metrics might be meaningless or even in conflict with your goals. He also discusses how to remain focused on your own particular kind of success, when it might be at odds with more traditional definitions of the term.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share tips on marketing films and television programs on a budget, explaining the numerous ways that investing time in networking and building credibility can be much more cost-effective than simply spending money.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, explains how to achieve balance between work and life while pursuing a "slash" career that spans more than one discipline or field, and why, when you do this right, work begins to feel "not like work at all."
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher suggest marketing strategies that have no associated cost, citing public relations and film festivals among the many options available to those willing to be creative.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, discusses some of the pros and cons of the multicareer life, from the ability to offer a more diverse base of products or services to the difficulty in finding a coherent direction in which to move all your various projects.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share their experiences using various marketing strategies, explaining why traditional tactics tend to be less successful than creative approaches, particularly in the entertainment industry.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, discusses how to identify the multiple career paths that are right for you, based on a serious inventory of your background, skills, aspirations and pipe dreams. He shares some exercises to help you figure out your past and your future, offers four possible paths to a "slash" career that are specifically geared to artists, and discusses the advantages that finding synergy between both sides of your slash can bring.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, discusses the excuses that we can make for why we haven't launched our career, and shares some tips on understanding why we make excuses and by understanding, overcoming them.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher explain the importance of demonstrating the ability to deliver a finished product, and the ways in which this establishes credibility as a filmmaker. They also explain why a having a good reputation is a prerequisite to attracting the attention of HBO and other major outlets for television and film.
Jeffrey Fisher, a musician/teacher/software trainer/producer/composer/author, shares some tips on preparing yourself for success in a career that spans multiple fields or industries. He discusses the importance of understanding your strengths, why it helps to synergize your various enterprises, why reputation matters, why hard work is the key to creating opportunities, how to start your career with the skills and tools you have now, and much, much more.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher answer an audience memberβs question about how to deal with rejection as a filmmaker, and insist that persistence and strong relationships are the keys to success.
