Joe Roberts - Professor of Arts Entrepreneurship and Small Business Management
Coleman Foundation
Joe Roberts is an educator and filmmaker based in Chicago, IL. He holds a Ph. D. in entrepreneurship from the University of Chicago, and is a Coleman Foundation Professor of Arts Entrepreneurship & Small Business Management at Columbia College Chicago.
In this conference session, Joe Roberts, Jeffrey Fisher, and Greg Bizzaro share their expertise in the marketing of films and television shows, offering suggestions on cost-effective strategies, creative fundraising techniques, and building credibility with key industry contacts.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher offer their expertise on the tools and strategies available to those starting out in marketing their films and television programs. Topics include creating a track record, using public access television as a launching point, and how to enter film festivals.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share tips on marketing films and television programs on a budget, explaining the numerous ways that investing time in networking and building credibility can be much more cost-effective than simply spending money.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher suggest marketing strategies that have no associated cost, citing public relations and film festivals among the many options available to those willing to be creative.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share their experiences using various marketing strategies, explaining why traditional tactics tend to be less successful than creative approaches, particularly in the entertainment industry.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher explain the importance of demonstrating the ability to deliver a finished product, and the ways in which this establishes credibility as a filmmaker. They also explain why a having a good reputation is a prerequisite to attracting the attention of HBO and other major outlets for television and film.
Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher answer an audience member’s question about how to deal with rejection as a filmmaker, and insist that persistence and strong relationships are the keys to success.
