Albert Saladin, director of east coast promotions for Universal Music Group Latino, talks about his background and the role of promotions in the record industry.

Albert Saladin, Director of East Coast Promotions for Universal Music Group Latino, gives advice to anyone wanting to start a career in the music business and break into the world of promotion.

Albert Saladin is the Director of East Coast Promotions for Universal Music Group Latino. In this segment he talks about his background in the music industry. Albert describes his musical background and how he started off in a basic position at a record label.

Albert Saladin, Director of East Coast Promotions for Universal Music Group Latino, talks about making and promoting a hit song. He discusses how a song needs to relate the product to the right market and reach the intended audience. Albert also talks about how he recognizes a hit song when he hears the song for the first time and the importance of exposure for that song to make it a hit. He the compares an artist who is independent and a signed artist to a major label and that a record label makes it easier to create a hit song.

Albert Saladin is the Director of East Coast Promotions for Universal Music Group Latino. In this clip he talks about the importance of creating a need for an artist. Albert believes the best way is to cater to the needs of the audience.