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Lisa Canning Lisa Canning - Clarinetist, Music Business


Lisa Canning is an accomplished clarinetist and entrepreneur who created four multi-million dollar ventures and has performed with members of the Chicago Symphony, Lyric Opera Orchestra, National Symphony Orchestra, Buffalo Philharmonic, Florida Symphony Orchestra and Milwaukee Symphony. Canning spent ten years as a faculty staff member at DePaul University in Chicago, where she developed a Career Development Course for Artistic Disciplines. She frequently speaks at events and gives workshops on entrepreneurship in the arts.

http://www.entrepreneurthearts.net

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SEA Conference Panel: How to Get Started Now – Full Session
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TAGS: Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Writer Gigi Rosenberg, entrepreneur Lisa Canning, and painter James Winn offer advice to aspiring arts entrepreneurs, discussing topics such as obtaining financing, networking, and staying focused on creating art.

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SEA Conference Lecture: Creating Value in Life and From Art – Full Session
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TAGS: Entrepreneurship | Community | Artists | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Musician and entrepreneur Lisa Canning shares her interpretation of social entrepreneurship as it applies to the arts, encouraging audience members to identify their own personal missions and the ways in which they can achieve them through artistic means for the greater good as well as financial gain.

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SEA Conference Panel: Marketing Your Performing Art – Full Session
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TAGS: Music Marketing | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.

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SEA Conference Panel: How to Get Started Now – Challenges to Starting Young
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TAGS: Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Entrepreneur Lisa Canning discusses some of the challenges she faced in starting her first venture at the age of eighteen, from applying for loans to hiring and managing older, more experienced employees.

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SEA Conference Panel: Marketing Your Performing Art – When and How to Give Away Free Product
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TAGS: Promotion | Music Marketing | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi suggest criteria to use when deciding whether to give away free product, explaining how to profile your audience and create a call to action that motivates customers to interact with your company beyond the initial promotion.

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SEA Conference Panel: Marketing Your Performing Art – Collaborating with Like-Minded Artists
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TAGS: Networking | Community | Collaboration | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss various ways to build a mutually beneficial business community with other artists through networking, pooling content for websites, and other strategies.

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SEA Conference Panel: Marketing Your Performing Art – Finding the Right Audience For Your Direct Marketing Campaign
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TAGS: Music Marketing | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Panelists Andrew Emil and Lisa Canning explain why it’s essential to do thorough research on your target audience before attempting to launch a campaign.

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SEA Conference Lecture: Creating Value in Life and From Art – Eradicating the Curse of the Starving Artist
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TAGS: Entrepreneurship | Community | Artists | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Musician and entrepreneur Lisa Canning makes an argument for entrepreneurship in the arts, insisting that it is possible for artists to make their work profitable while making a meaningful artistic statement. She discusses the concept of “citizen scholarship” as it applies to the arts, encouraging audience members to identify their own social missions and examines how they can achieve them.

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SEA Conference Panel: How to Get Started Now – First Steps
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TAGS: Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Panelists Gigi Rosenberg, Lisa Canning, and James Winn discuss how to get started in their respective disciplines, and share common concerns such as getting organized, networking, and securing legal and financial representation.

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SEA Conference Lecture: Creating Value in Life and From Art – Current Leaders in Social Entrepreneurship
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TAGS: Entrepreneurship | Community | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Musician and entrepreneur Lisa Canning explains how Nobel Prize winner Mohammed Yunus, violinist Tasmin Little, and educator Maria Montessori serve as models of social entrepreneurship.

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SEA Conference Panel: Marketing Your Performing Art – Preparing to Market Your Product
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TAGS: Music Marketing | Entrepreneurship | Branding | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss how to identify a unique selling proposition and find a niche audience for your product.

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SEA Conference Panel: How to Get Started Now – The Importance of Having a Business Plan
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TAGS: Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Panelists Gigi Rosenberg, Lisa Canning, and James Winn explain why having a business plan is essential in terms of securing loans, creating benchmarks to measure success, and determining the direction of your business.

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SEA Conference Lecture: Creating Value in Life and From Art – Traits of Entrepreneurs
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TAGS: Passion | Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Musician and entrepreneur Lisa Canning discusses the importance of remaining true to your mission regardless of the success of your venture, and explains how an allegedly negative personality trait can be subverted into a successful business tool.

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SEA Conference Panel: Marketing Your Performing Art – Determining Your Marketing Budget
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TAGS: Music Marketing | Budget | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.

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SEA Conference Panel: How to Get Started Now – Acquiring Startup Money
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TAGS: Finance | Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Entrepreneur Lisa Canning discusses various community resources that are available to artists in need of startup funding.

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SEA Conference Lecture: Creating Value in Life and From Art – The Importance of Self-Esteem
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TAGS: Health & Wellness | Confidence | Artists | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Musician and entrepreneur Lisa Canning explains why it is imperative to separate your artistic ability from your self-esteem.

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SEA Conference Panel: Marketing Your Performing Art – Low-Cost and No-Cost Marketing Methods
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TAGS: Music Marketing | Budget | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss marketing strategies that can be implemented for little or no cost.

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SEA Conference Panel: How to Get Started Now – Professional Networking Organizations
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TAGS: Networking | Community | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Panelists Gigi Rosenberg, Lisa Canning and James Winn discuss the benefits of participating in networking groups and offer tips on how to use these resources efficiently with little investment in time and effort.

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SEA Conference Lecture: Creating Value in Life and From Art – Re-defining Artistry
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TAGS: Confidence | Artists | S.E.A. (Self Employment in the Arts) | Coleman Foundation

Musician and entrepreneur Lisa Canning encourages artists to expand the concept of their artistry beyond the scope of their training to encompass all of the surrounding endeavors that support their art.

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SEA Conference Panel: Marketing Your Performing Art – Relationships and Networking
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TAGS: Networking | Entrepreneurship | Community | Coleman Foundation

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi explain the importance of having a two-way relationship between entrepreneur and customer. Canning shares her own experience developing customer relationships and demonstrates methods for building long-term loyalty and repeat business.

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James Winn SEA Conference Panel: How to Get Started Now – Full Session
Featuring: Gigi Rosenberg | James Winn | Lisa Canning, Coleman Foundation | S.E.A. (Self Employment in the Arts)
Keywords: Entrepreneurship Subjects: Entrepreneurship | Musician's Strategy | Music Business | Business
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Lisa Canning SEA Conference Lecture: Creating Value in Life and From Art – Full Session
Featuring: Lisa Canning, Coleman Foundation | S.E.A. (Self Employment in the Arts)
Keywords: Artists | Community | Entrepreneurship Subjects: Careers
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Lisa Canning SEA Conference Panel: Marketing Your Performing Art – Full Session
Featuring: Andrew Emil | Benjie Hughes | Bob Baker | Lisa Canning | Matt Boresi, Coleman Foundation | S.E.A. (Self Employment in the Arts)
Keywords: Music Marketing Subjects: Strategy & Process
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