Writer Gigi Rosenberg, entrepreneur Lisa Canning, and painter James Winn offer advice to aspiring arts entrepreneurs, discussing topics such as obtaining financing, networking, and staying focused on creating art.

Musician and entrepreneur Lisa Canning shares her interpretation of social entrepreneurship as it applies to the arts, encouraging audience members to identify their own personal missions and the ways in which they can achieve them through artistic means for the greater good as well as financial gain.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.

Entrepreneur Lisa Canning discusses some of the challenges she faced in starting her first venture at the age of eighteen, from applying for loans to hiring and managing older, more experienced employees.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi suggest criteria to use when deciding whether to give away free product, explaining how to profile your audience and create a call to action that motivates customers to interact with your company beyond the initial promotion.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss various ways to build a mutually beneficial business community with other artists through networking, pooling content for websites, and other strategies.

Panelists Andrew Emil and Lisa Canning explain why it’s essential to do thorough research on your target audience before attempting to launch a campaign.

Musician and entrepreneur Lisa Canning makes an argument for entrepreneurship in the arts, insisting that it is possible for artists to make their work profitable while making a meaningful artistic statement. She discusses the concept of “citizen scholarship” as it applies to the arts, encouraging audience members to identify their own social missions and examines how they can achieve them.

Panelists Gigi Rosenberg, Lisa Canning, and James Winn discuss how to get started in their respective disciplines, and share common concerns such as getting organized, networking, and securing legal and financial representation.

Musician and entrepreneur Lisa Canning explains how Nobel Prize winner Mohammed Yunus, violinist Tasmin Little, and educator Maria Montessori serve as models of social entrepreneurship.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss how to identify a unique selling proposition and find a niche audience for your product.

Panelists Gigi Rosenberg, Lisa Canning, and James Winn explain why having a business plan is essential in terms of securing loans, creating benchmarks to measure success, and determining the direction of your business.

Musician and entrepreneur Lisa Canning discusses the importance of remaining true to your mission regardless of the success of your venture, and explains how an allegedly negative personality trait can be subverted into a successful business tool.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.

Entrepreneur Lisa Canning discusses various community resources that are available to artists in need of startup funding.

Musician and entrepreneur Lisa Canning explains why it is imperative to separate your artistic ability from your self-esteem.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss marketing strategies that can be implemented for little or no cost.

Panelists Gigi Rosenberg, Lisa Canning and James Winn discuss the benefits of participating in networking groups and offer tips on how to use these resources efficiently with little investment in time and effort.

Musician and entrepreneur Lisa Canning encourages artists to expand the concept of their artistry beyond the scope of their training to encompass all of the surrounding endeavors that support their art.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi explain the importance of having a two-way relationship between entrepreneur and customer. Canning shares her own experience developing customer relationships and demonstrates methods for building long-term loyalty and repeat business.