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Jennifer McCord Jennifer McCord - Writer, Publishing Consultant




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SEA Conference Panel: Internet Promotion – Full Session
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TAGS: Website | Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this panel held at the SEA 2008 conference, panelists Tim O'Neill, Bob Baker, and Jennifer McCord, all entrepreneurs who owe some of their success to internet marketing and sales, discuss how their websites have contributed to their careers and how others can do the same. They share examples from their own careers of how online marketing has helped them not only succeed but make a good living doing what they love, and take audience questions on web design, best practices, and finding good contractors/consultants who can maintain your web presence on your behalf.

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SEA Conference Panel: Internet Promotion – Marketing a DJ Service Online
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TAGS: Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord answer an audience question about how to best market a DJ service online.

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SEA Conference Panel: Internet Promotion – Common Web Design Mistakes and How to Avoid Them
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TAGS: Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss some common web design faux pas, and how to avoid them.

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SEA Conference Panel: Internet Promotion – Online Security Issues in E-Commerce
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TAGS: Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss the security issues you might face when running a website with a shopping cart interface.

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SEA Conference Panel: Internet Promotion – Knowing When to Get Help With Your Web Presence
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TAGS: Team | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss the cost-benefit decision that is involved when considering hiring a web designer to maintain your web presence.

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SEA Conference Panel: What Every Artist’s Website Needs – Panelist Introductions
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TAGS: Website | Entrepreneurship | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this clip, panelists Beth Russell, Jeanette Smith, and Benjie Hughes describe their respective businesses and the ways in which they use the internet and their websites to market their services and connect with customers.

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SEA Conference Panel: Internet Promotion – Using Internet Marketing to Grow Your Business
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TAGS: Website | Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss their email and internet marketing efforts since 1994, how these tools have helped them jumpstart their careers, and – in the case of McCord – how she advises her author clients to use internet marketing to their advantage. The discuss both top-level strategy and nuts-and-bolts success stories to illustrate how the internet is changing the game for artists and allowing them to cut out the middlemen – and how you can do the same.

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SEA Conference Panel: Internet Promotion – Design Your Own Website or Hire a Designer?
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TAGS: Website | Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss when to hire a web designer and when to make and maintain your website yourself.

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SEA Conference Panel: Internet Promotion – Attracting People to your Website (and Selling Them Things)
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TAGS: Website | Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss some strategies you can use to attract people to your website and entice them to buy something.

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SEA Conference Panel: Internet Promotion – Blogging as a Marketing Tool
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TAGS: Website | Music Marketing | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss the potential of blogging as a method for marketing your work and connecting with your fans and industry colleagues.

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SEA Conference Panel: Internet Promotion – Managing Web Commerce
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TAGS: Website | Sales | Internet | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss how to manage web commerce and online payments.

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SEA Conference Panel: Internet Promotion – Is Online Advertising Worth It?
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TAGS: Website | Internet | Advertising | S.E.A. (Self Employment in the Arts) | Coleman Foundation

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord debate whether selling online ads for your art or business, and how to position your site and any ads you buy for maximum impact.

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Jennifer McCord SEA Conference Panel: Internet Promotion – Full Session
Featuring: Bob Baker | Jennifer McCord | Tim O'Neill, Coleman Foundation | S.E.A. (Self Employment in the Arts)
Keywords: Internet | Music Marketing | Website Subjects: Internet
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