Greg Bizzaro, a freelance videographer and director, shares twenty-five pointers for succeeding in your own freelance video business.

In this conference session, Joe Roberts, Jeffrey Fisher, and Greg Bizzaro share their expertise in the marketing of films and television shows, offering suggestions on cost-effective strategies, creative fundraising techniques, and building credibility with key industry contacts.

Conference participant Joe Roberts responds to an audience question about when to seek help from an attorney.

Greg Bizzaro, a freelance videographer and director, reminds us that not every project needs to be unique, and that you can draw on techniques or styles you used in the past in order to make the present project go more quickly.

Greg Bizzaro, a freelance videographer and director, discusses why taking on free or speculative jobs can help you build a formidable resumΓ©.

Greg Bizzaro, a freelance videographer and director, discusses why having a stable of great contractors at your disposal is an important key to succeeding in the video business.

Greg Bizzaro, a freelance videographer and director, discusses the delicate art of delegating work to contractors or subordinates and trusting them to get the job done.

Greg Bizzaro, a freelance videographer and director, shares some hints on preparing for the inevitable "no."

Greg Bizzaro, a freelance videographer and director, discusses why making mistakes is a critical part of becoming experienced.

Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher offer their expertise on the tools and strategies available to those starting out in marketing their films and television programs. Topics include creating a track record, using public access television as a launching point, and how to enter film festivals.

Greg Bizzaro, a freelance videographer and director, discusses some strategies you can use to solicit and win freelance clients in the film industry.

Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share tips on marketing films and television programs on a budget, explaining the numerous ways that investing time in networking and building credibility can be much more cost-effective than simply spending money.

Greg Bizzaro, a freelance videographer and director, discusses some strategies you can use to retain clients for the long term.

Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher suggest marketing strategies that have no associated cost, citing public relations and film festivals among the many options available to those willing to be creative.

Greg Bizzaro, a freelance videographer and director, discusses the importance of not preemptively closing off your options for professional growth.

Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher share their experiences using various marketing strategies, explaining why traditional tactics tend to be less successful than creative approaches, particularly in the entertainment industry.

Filmmaker Joe Roberts explains how he successfully secured national distribution for one of his films by soliciting individual Blockbuster stores.

Greg Bizzaro, a freelance videographer and director, discusses why offering discounts to selected clients is a good strategy for building professional relationships, and why discounts are an effective marketing tool.

Conference participants Greg Bizzaro, Joe Roberts, and Jeffrey Fisher explain the importance of demonstrating the ability to deliver a finished product, and the ways in which this establishes credibility as a filmmaker. They also explain why a having a good reputation is a prerequisite to attracting the attention of HBO and other major outlets for television and film.