Tom Hickman, a Professor of Marketing at Loyola University New Orleans, introduces the fundamentals of marketing to a group of students at Loyola University, New Orleans. He discusses the “marketing mix” (product, price, place and promotion), and how products which excel (such as the Nintendo Wii) exploit these axes to position themselves ahead of their competitors. He also explains the offerings and requirements for the marketing major at Loyola, and takes audience questions about the strategy and process of marketing.