In this seminar held at the SEA 2008 conference, presenter Bob Baker explains how to market and brand yourself and your work for maximum effect – how to find and capture your fan base, how to market to them in an organized fashion, and how to turn your marketing work into sales and success. He also discusses the obstacles that creative people often face when confronting the prospect of turning your art into a moneymaking prospect.

In this panel held at the SEA 2008 conference, panelists Tim O'Neill, Bob Baker, and Jennifer McCord, all entrepreneurs who owe some of their success to internet marketing and sales, discuss how their websites have contributed to their careers and how others can do the same. They share examples from their own careers of how online marketing has helped them not only succeed but make a good living doing what they love, and take audience questions on web design, best practices, and finding good contractors/consultants who can maintain your web presence on your behalf.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.

In this segment of a seminar called " The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream," presenter Bob Baker discusses the three main aspects of marketing your work: creating awareness; making connections; and asking for the sale, and what it means to actually take action on these steps.

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord answer an audience question about how to best market a DJ service online.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi suggest criteria to use when deciding whether to give away free product, explaining how to profile your audience and create a call to action that motivates customers to interact with your company beyond the initial promotion.

In this segment of a seminar called " The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream," presenter Bob Baker discusses what he calls "the big why" – that one thing which motivates you to create and market your art to other people, and why understanding your "big why" is important to achieving success as an artist.

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss some common web design faux pas, and how to avoid them.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss various ways to build a mutually beneficial business community with other artists through networking, pooling content for websites, and other strategies.

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss the security issues you might face when running a website with a shopping cart interface.

Panelists Andrew Emil and Lisa Canning explain why it’s essential to do thorough research on your target audience before attempting to launch a campaign.

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss the cost-benefit decision that is involved when considering hiring a web designer to maintain your web presence.

Dean Baylor, an artist manager who specializes in Contemporary Christian artists, discusses his entry into the music career as a road manager, and what he learned about managing people and partnering with vendors from those experiences.

In this clip, panelists Beth Russell, Jeanette Smith, and Benjie Hughes describe their respective businesses and the ways in which they use the internet and their websites to market their services and connect with customers.

In this segment of a seminar called " The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream," presenter Bob Baker helps the audience identify, and learn to overcome, those obstacles that they believe stand between them and success in their creative endeavors. Aside from simple psychological methods to build confidence and help in decision-making, he provides a set of structured thought processes that you can use to organize your bright ideas and turn them into a plan for action.

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss their email and internet marketing efforts since 1994, how these tools have helped them jumpstart their careers, and – in the case of McCord – how she advises her author clients to use internet marketing to their advantage. The discuss both top-level strategy and nuts-and-bolts success stories to illustrate how the internet is changing the game for artists and allowing them to cut out the middlemen – and how you can do the same.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss how to identify a unique selling proposition and find a niche audience for your product.

In this segment of a seminar called " The Empowered Artist: How to Promote Yourself, Make Money & Live Your Dream," presenter Bob Baker walks the audience through some of the forces that motivate people to engage in creative activities, and discusses how to constructively channel these forces in ways that will help develop our career.

In this segment of a panel held at the SEA 2008 conference titled "Internet Promotion," panelists Tim O'Neill, Bob Baker, and Jennifer McCord discuss when to hire a web designer and when to make and maintain your website yourself.

Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.