Legendary post-punk and industrial drummer Martin Atkins (Pigface, Ministry, PiL) sits down with Artists House Music to talk about the finer points of recording and producing. He discusses how to work with inexperienced musicians in a studio setting, how to collaborate effectively with engineers, how to get the best performance you can out of musicians, how to get the most out of your home studio, why working in a pizza joint helps you be a better producer, and much more.
In this installment of the Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares his thoughts on how to effectively promote tours and market recorded music in today’s marketplace, citing numerous examples from his own illustrious career as both an artist and as owner of the Chicago, IL-based Invisible Records. Related topics include giving away free music, maximizing promotion opportunities on a budget, and planning a tour.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins answers audience inquiries with advice on subjects as diverse as how to tour in a band with nine people, how to keep tour promotion interesting over time, and why the SXSW music conference is not a good place to break bands.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins gives a brief introduction to his many accomplishments as a recording artist, performer, author and teacher.
Legendary post-punk and industrial drummer Martin Atkins (Pigface, Ministry, PiL) shares some of the strategies he employs when producing albums with younger artists.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins examines the recent trend toward giving music away for free, and offers his ideas on how this will affect music marketing strategies going forward.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares some strategies for success as a touring artist, from starting small to learning how to be accountable for your actions.
Legendary post-punk and industrial drummer Martin Atkins (Pigface, Ministry, PiL) explains why producers should gain a little experience in engineering, psychology, and pizza parlor operations if they want to be at their best in the studio.
Legendary post-punk and industrial drummer Martin Atkins (Pigface, Ministry, PiL) explains why producers should gain a little experience in engineering, psychology, and pizza parlor operations if they want to be at their best in the studio.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins explains his “Aim Low, Get High” strategy, underscoring the importance of diversifying one’s skill set in order to adapt to changes in the marketplace.
Legendary post-punk and industrial drummer Martin Atkins (Pigface, Ministry, PiL) discusses the recent explosion in home recording technology, and explains some of the opportunities that await young people when they want to learn engineering and production in their own bedroom. He also shares key advice for novice producers on how to make a great record.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares tips on how to build a successful tour, from choosing the right venues in the right cities to building strength in numbers by assembling package tours.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins talks about why it’s essential to break the traditional rules of business when marketing and promoting music. Atkins offers examples from his own career as to how he built long term success through the “sweat equity” of creating artistic, limited edition promotional pieces that have value in their own right.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins reveals the true nature of “free” as a marketing strategy, explaining how one item can serve as a loss-leader for another, depending on the consumer’s perceived value of any particular product.
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins addresses an audience question about how he became a member of Public Image Ltd.
