Curtis Smith is founder of Maelstrom Music PR, and independent public relations firm based near Los Angeles, CA, and a veteran of the A&R and publicity departments of several prominent record labels. Maelstrom’s client list has included artists as diverse as the Brian Setzer Orchestra and Marilyn Manson, and in addition to public relations offers to clients networking and album shopping services.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, discusses what independent music publicists do for their clients and how they help guide an artist or band to greater public exposure. He discusses how a publicist does his or her job, the various types of press coverage available, how to know when it’s time to hire a publicist, what a publicist can and can’t do for you, and what it takes to have a career in the field of music publicity.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, discusses what his publicity firm does for its clients – who they talk to, what they talk about, and why they prefer to work with independent and emerging artists.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, walks us through the various ways that a publicist gets attention for an artist in the press, how a regional or national press campaign is orchestrated and what such a campaign can do for an artist’s reputation, and what publicists can and can’t do for an artist as part of their services.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, shares his advice on what it takes to become a publicist, and discusses why a passion for music is the number-one thing to have.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, discusses how publicists walk the line between professional and social relationships in working with the journalists in their address book.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, reflects on how technology (streaming, BlackBerries) and changes in how the music industry operates have changed the game for publicists – what has become easier, what has become harder, and what areas have become more crowded.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, discusses how to know when it’s time to start thinking about getting a publicist, and how to choose a publicist based on their client list, main focus, and reputation among people you trust.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, shares the qualities that an artist should look for when deciding whether a publicist is worth their money.
Curtis Smith, the head of Maelstrom Music and Maelstrom Music PR, discusses the various types of press coverage that publicists can use to expose artists, and how each fits into a grand strategy of breaking an artist or band to the public.
