Geoffrey Schulman has worked on all sides of the record business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur, for companies like Arista Records, Island Records, A&M Records, as well as his own Agitprop Bureau, an artist management and consulting firm. He currently heads the Commercial Music Management department at Austin Community College.
Geoffrey Schulman, Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares with us some of the hard lessons he’s learned over the course of his varied career. In particular he offers advice to artist managers on how best to serve their clients’ interests, to artists on how to find a manager and think strategically about a recording career, and to anyone interested in a label job on what working for a record label is going to mean in the years to come.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the art of targeted marketing – focusing your efforts only on that subsection of the population who are a natural fit with the music you make or sell, how to find those people, and why taking this approach to marketing equates to more bang for your marketing buck.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, explains why labels need artists more than artists need labels, lists all the things that an artist can do for themselves without the need for a label, and shares some encouragement to artists who are not sure how to negotiate a record contract or whether it’s okay to walk away.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares his hard-won advice on building a career in the music industry, and what it takes to get there yourself.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses his long and varied career in music.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, talks about what it takes to be an artist manager – from a staggeringly broad skillset to impeccable intrapersonal skills – and why it’s not for everyone. He also discusses how the changes in the industry over the last forty years have completely altered what is expected of a manager.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the criteria that he recommends artist managers take into account when deciding whether to take on the enormous responsibility of managing an artist’s career.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, relates what in his experience it takes for an artist and a manager to forge a strong and durable professional relationship, and what the benefits of a good working relationship are.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, discusses the future prospects of the major label system and what it will take in the future for labels to thrive – and what young music industry workers can do to help that future happen.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, reveals the nuts and bolts of how a record label conducts its business, and shares his advice for diving into the hard and endless work of launching a successful label of your own.
Geoffrey Schulman, a longtime marketing veteran, artist manager, radio promoter, A&R rep, and now a member of the Commercial Music Management faculty at Austin Community College, shares his insights into the record industry’s current troubles, and pins the blame squarely on labels who fail to understand who they’re selling their product to.
