Matt Boresi is a librettist and theater instructor and holds an MFA from the NYU Tisch School of the Arts. He received the ASCAP Max Dreyfus Award, and is an IL Lincoln Laureate. Matt is acting instructor for the North Central College Musical Theatre Workshop. Boresi has also worked as a resident librettist at the Lark Theatre and Manhattan Opera Theatre. His work has been performed by MOT, The French Institute, Tanglewood, and at the NOA and OPERA America National Conventions. His translation of "Quando M'en Vo'" was featured in Bronx Opera's La Boheme. Boresi and Hilliard’s "Don Imbroglio – An Opera You Can’t Refuse," enjoyed an acclaimed run in the Off-Broadway N.Y. Musical Theatre Festival.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and moderator Matt Boresi share cost-effective strategies for marketing in the performing arts, including how to reach the right audience; how to measure the success of a campaign; and how to build long-term relationships with customers.
In his keynote speech at the SEA (Self-Employed Artists) conference held in February 2008, playwright Matt Boresi explores the need for artists to embrace the business side of their work. He discusses some of the challenges that artists may face when making this leap, recommending that artists temporarily squelch their inner bohemian in order to embrace the business thinking that is crucial to enduring financial success on any scale. He also addresses the need to be able to articulate what you do concisely and the value of networking, and closes by explaining a concept he dubs the savvy artist's contract with a hostile world, which is a roadmap to forging a career in the arts.
Panelists Jeanette Smith, Benjie Hughes, Elizabeth T. Russell, and moderator Matt Boresi share their experiences creating and operating their websites, discussing the mistakes they’ve made and the ways in which their sites have benefited their respective businesses. Related topics include hiring a web development team, maintaining websites and blogs, and protecting copyrighted material and privacy on the internet.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi suggest criteria to use when deciding whether to give away free product, explaining how to profile your audience and create a call to action that motivates customers to interact with your company beyond the initial promotion.
Panelists Beth Russell, Jeanette Smith, and Benjie Hughes discuss the evolution of the internet and the inevitable migration to the mobile phone format. They also point out that the archiving technology currently available on search engines makes nearly all internet content “permanent.”
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss various ways to build a mutually beneficial business community with other artists through networking, pooling content for websites, and other strategies.
Panelists Andrew Emil and Lisa Canning explain why it’s essential to do thorough research on your target audience before attempting to launch a campaign.
In this segment from his SEA keynote titled "The Savvy Artist in a Hostile World" playwright Matt Boresi discusses how in today's boutique world of entertainment options, it's easier than ever to remain unchallenged by art due to the increasingly personal nature of technology and the ways we consume media.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss how to identify a unique selling proposition and find a niche audience for your product.
Panelists Beth Russell, Jeanette Smith, and Benjie Hughes define content management and describe some of the tools that are currently available to modify website content without the assistance of a developer.
In this segment from his keynote titled "The Savvy Artist in a Hostile World" playwright Matt Boresi discusses the need for artists to temporarily set aside their “bohemian” outlook when considering the business side of their art.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi share their most effective strategies for acquiring quality prospects and measuring the success of a marketing campaign, offering examples from their own experiences in which the least expensive method yielded the most valuable results.
Panelists Beth Russell, Jeanette Smith, and Benjie Hughes explain the various functions of an artist’s website, from creating a point of contact with customers to exhibiting products and services.
In this segment from his keynote title "The Savvy Artist in a Hostile World" playwright Matt Boresi discusses why any artist should be able to articulate what they do – what their work is about – in no more than a few sentences.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi discuss marketing strategies that can be implemented for little or no cost.
Panelists Beth Russell, Jeanette Smith, and Benjie Hughes outline some of the important factors to consider before beginning the process of creating a website. They discuss methods for choosing a design style based on your target audience, choosing a domain name for the site, maintaining copyright ownership of the content, and creating a clear call to action, as well as search engine optimization, meta-tagging, and other technical concerns.
In this selection from his SEA keynote address, "The Savvy Artist in a Hostile World," playwright Matt Boresi discusses how networking differs from marketing and selling, what networking actually is, and how he once blew a possible networking opportunity with Paul McCartney.
Conference participants Andrew Emil, Benjie Hughes, Bob Baker, Lisa Canning, and Matt Boresi explain the importance of having a two-way relationship between entrepreneur and customer. Canning shares her own experience developing customer relationships and demonstrates methods for building long-term loyalty and repeat business.
Panelists Beth Russell, Jeanette Smith, and Benjie Hughes offer advice on assembling an effective team from the vast pool of web designers, developers and hosting companies that offer their services to small businesses and individuals, and suggest some criteria such as site complexity, budget, and maintenance needs to aid in the decision-making process.
In this portion of his SEA keynote address titled “The Savvy Artist in a Hostile World” Matt Boresi defines "the savvy artist's contract with a hostile world," which includes: being able to articulate clearly your work and goals; being customer-focused; providing a clear benefit to your clients/fans; and recognizing moments of opportunity when they arise.
