Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss some of the nuts and bolts of marketing music – in particular how to decide where to spend your limited marketing dollars, why market research is necessary, and how artists can use the internet correctly to maximize the impact of their marketing. They also share some of the experiences they have gained as entrepreneurs, offer some advice to others who might want to start an internet-based or marketing company, and discuss the services that MogulTunes offers to artists.

Corey Webb of distribution and marketing startup MogulTunes shares his personal reasons for choosing to start a business over staying in the major-label job he had, and offers some advice for others who need to decide which is the path for them.

Corey Webb and Leo Larkpor of MogulTunes introduce their business model, which is a unique combination of direct-to-consumer online music distributor and market research firm, how it works in practice, what the benefits are to the independent artists who contract with them, and why the music industry is ready to embrace a model like theirs.

Corey Webb and Leo Larkpor of MogulTunes discuss the ins and outs of turning their unique online music distribution and market research business into a going concern with actual income, and how they go about pricing the music that they service to their subscriber base. They also describe the advantages that their client-based system for garnering feedback on new music has over the traditional callout model, and what this means for independent artists that contract with them.

Corey Webb and Leo Larkpor of MogulTunes discuss why an independent artist can’t hope to compete on an even footing with major labels that might spend millions promoting an album, and how to research and overhaul your marketing efforts to maximize the bang you get for your buck.

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes share some key insights into how today’s music industry works, and what upcoming artists need to do in order to not get ahead of themselves when building a career in music.

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss some of the mistakes that upcoming artists make which undermine their long-term career prospects. The explain the difference between a “music listener” and a “fan,” and what branding has to do with long-term career success, as opposed to being a one-hit wonder who ends up deep in debt to a record label.

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss the shift of consumers, artists and record companies away from albums and toward individual songs, and what this implies for consumers, music companies, and most of all for the artists who create these songs. They also make some predictions for the future, in particular whether the full-length EP is becoming a niche medium, and share some tips for artists who are trying to decide where to spend their limited marketing dollars.

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes discuss the wisdom of doing market research before deciding where and how to spend your marketing dollars, so that you don’t waste money on merch that nobody will want, posters nobody will see, and publicity campaigns nobody will ever are about.

Corey Webb and Leo Larkpor of distribution and marketing startup MogulTunes continue their introduction to the company’s business model by describing the reasons for and implementation of their invitation-only model.