Longtime radio industry veteran Colleen Griffiths currently acts as founder, President and Executive Producer of Undiscovered Radio Network, a company which creates syndicated show for broadcast radio featuring new, independent artists who have not yet built a significant commercial presence.
Colleen Griffiths, President of Undiscovered Radio Network, talks to ArtistsHouse from SXSW 2008 about the state of radio today – including what the future holds for broadcast, satellite, and online radio – and how today’s emerging artists should think of radio in terms of its marketing potential. She also offers valuable advice to entrepreneurs starting music business about the risks and rigors of nurturing a business into success in today’s industry.
Colleen Griffiths, President of Undiscovered Radio Network, introduces her company (which syndicates a radio show nationally to commercial radio stations), explains how the business operates, and shares her experiences with launching a successful entrepreneurial effort.
Colleen Griffiths, President of Undiscovered Radio Network, recounts how she went about laying the groundwork for the success of her company and shares some hard-won advice on how to launch a viable entrepreneurial effort that has a chance of lasting past its initial round of funding.
Colleen Griffiths, President of Undiscovered Radio Network, shares the results of extensive analysis she has conducted on the state of the radio industry today. She breaks down the current state and the future of the various transmission streams – broadcast, internet, and satellite – and takes a hard look at the financial prospects of each in the years to come. She shares her opinions on which will thrive in the near future, and which are in danger of collapsing and taking the whole radio industry with them.
Colleen Griffiths, President of Undiscovered Radio Network, discusses whether it is worth it for local and regional-level artists to pursue radio play as part of their marketing strategy, and in what measure. She also puts in a plug for her company as an effective way for new artists to get radio play with a minimum of effort or outlay.
Colleen Griffiths, President of Undiscovered Radio Network, offers some predictions for the future of terrestrial (broadcast) radio – where it’s going, how it’s likely to change, and what lingering effects the Telecommunications Act of 1996 is still having on the radio industry today.
