In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow talks about the changing roles of terrestrial radio and the internet, and the unique challenges of reaching smooth jazz listeners in today’s marketplace. Related topics include marketing budgets, promotion strategies, and the popularity of MySpace.

In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow discusses the types of opportunities available to promote and sell smooth jazz on the internet, including My Space, radio e-mail marketing, and advertising.

In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow explains the challenges of promotion in the landscape of today’s homogenized terrestrial radio, and discusses how non-commercial radio can be an essential means of reaching serious listeners of niche genres such as smooth jazz.

In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow talks about tours as an essential component of an artist’s marketing plan, explaining how to time marketing plans, tour dates, and album release dates to maximize record sales. Lewow pays specific attention to the twelve-week window that most records have in order to succeed in the marketplace, and the strategies that labels and marketers use to keep the momentum past that point.

In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow discusses the increase in the number of artists that are releasing records without the support of labels and traditional record stores, and explains why she thinks this trend will continue in the future. Lewow also explains her role as a “storyteller” in this new business model, and underscores the importance of relationships to attaining success.

In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow explains why networking is essential to building a career in the music business.

In this Loyola University, New Orleans forum, Artists House Music President John Snyder and jazz promoter Deborah Lewow discuss the trend toward niche marketing in order to reach the right consumers, how to stay ahead of the curve, and why she’s had to rewrite her mission statements four times this year.

In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow answers audience members’ questions about why MySpace is such an effective marketing tool, and attempts to predict what lies ahead in terms of the way music fans will use the internet to find and listen to the music they love.