Jessica Darraby is principal in Darraby Law, an art and architecture legal practice based in Los Angeles with affiliate offices in New York. Her firm represents clients from throughout the art world, including museums, collectors, curators, publications and governmental agencies. Ms. Darraby also taught art law at Pepperdine University for fifteen years, and currently serves as correspondent to Art and Living magazine.
In this ABA Forum, a panel of attorneys and brand marketing experts discusses the convergence of advertising, product placement, and brand integration within entertainment, the arts, and sports. Moderated by Minneapolis sports attorney Clark C. Griffith, the panel also includes Full Circle Entertainment President and CEO Robert Riesenberg, art and architecture attorney Jessica Darraby, and advertising and entertainment attorney Rick Kurnit. Each offers a distinct perspective on the legal challenges of cross marketing as it applies to his or her area of expertise, ranging on topics such as brand control of creative content, commercial speech restrictions, IP law, and the pros and cons of federal regulations.
In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby fields a question from a Fordham law student regarding what happens when someone steps forward and claims rightful ownership of a work of art currently in the possession of an art institution or museum. Darraby explains that there would actually be two distinct issues in such a situation: intellectual property and clear title, and describes how each of these would be addressed.
In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby argues that cultural institutions’ adoption of cross marketing has been beneficial in terms of both public awareness and revenue streams, and that any downside to these efforts has yet to present itself.
In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby talks about how cross marketing has affected the realms of art and architecture. Darraby describes the five most common types of cross marketing opportunities her firm deals with: corporate interests; intellectual property representation; entertainment rights and clearances; estates and trusts; and business advisement.
In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby elaborates on the cross marketing opportunities available within and for the art world. Here she talks about the various methods used to create revenue streams for cultural institutions as they become less reliant on traditional funding sources. She also addresses some of the challenges that cultural groups face as they strike a balance between preserving the art’s integrity and achieving the marketing effort’s financial goals.
In this clip taken from the 2007 ABA forum entitled “How to Cross Market Your Clients Across Multimedia Platforms in the Entertainment, Arts, and Sports Industries,” attorney Jessica Darraby talks about the importance of obtaining all of the necessary rights and clearances for art and architecture used in feature films. Darraby cites as an example how the makers of “Batman” failed to clear the images used to portray Gotham, and explains the entitlements of the artist and architect under intellectual property law.
