In his long and varied career, George Maloian has worked on all sides of the music business – as a manager at a major record label, at a music publishing firm, as a music supervisor, and most recently as Key Account Executive at APM Music. In this role, he partners with the company’s largest and most prestigious accounts to find the right music for their marketing campaigns. He is also a musician, and has a degree in composition.
George Maloian, Key Account Executive with APM Music, discusses how issues of music licensing can partially determine the future uses of a piece of film, and how music licensed from a publisher differs from works for hire in this regard.
George Maloian, Key Account Executive with APM Music, discusses his long and varied career in the music industry working for labels, publishers and music libraries, and discusses the ins and outs of how copyrighted musical works are licensed for use in other projects. He addresses the logistics of how a work is cleared for use, how fee negotiations happen, how sample clearances are done, how music supervisors find the right song for their project, and more. He also shares his thoughts on the state of the music industry and the kind of skills and interests that would most benefit a young person starting their career in the field.
George Maloian, Key Account Executive with APM Music, discusses the score from Jaws as an illustration of what the right piece of music can add to a scene, and shares some tips for film composers on how to create music that enhances the story.
George Maloian, Key Account Executive with APM Music, discusses the wide range of costs that can be associated with using a hit song in a filmed work, and the factors that can affect this price.
George Maloian, Key Account Executive with APM Music, discusses some of the factors he considers when trying to meet the specific needs of the music supervisors who are his primary clients.
George Maloian, Key Account Executive with APM Music, makes an argument for the importance of a liberal arts education (that is, a little bit of art, history, politics, etc.) in having a successful career in the music business.
George Maloian, Key Account Executive with APM Music, discusses whether it’s possible to secure an exclusive license for a piece of music – that is, to effectively stop anyone else from making money off the copyright so that the song or composition is associated only with your brand or project – and how such a deal might be negotiated so that all parties make satisfactory profit.
George Maloian, Key Account Executive with APM Music, discusses the business of clearing licenses for samples included in new musical works, and what could happen if a sample for some reason cannot be cleared for use.
George Maloian, Key Account Executive with APM Music, answers the question, “is it still a copyright violation if I’m not making money off of some else’s copyright,” and what could happen if you fall on the wrong side of the answer.
George Maloian, Key Account Executive with APM Music, shares his history in the music business, how he came to work on the clearances and music supervision side of the industry, including handling music clearances for major television shows like “Gimme A Break,” and how he made the transition into publishing and music libraries. He also shares some unique perspectives on the nature of copyright, and why he finds work in his field compelling.
George Maloian, Key Account Executive with APM Music, explains the symbiotic relationship between an advertisement and the music featured in the advertisement.
George Maloian, Key Account Executive with APM Music, walks us through the process of how a piece of music or media is licensed from a rights-holder for use in an advertising campaign, from the initial request by the ad firm, to how the request is translated into license requests, to fee negotiation and final agreement.
George Maloian, Key Account Executive with APM Music, discusses some traits and skills that people should cultivate if they want to succeed in a career as a music supervisor, from basic issues of professionalism to the business skills that are most useful in such a job.
George Maloian, Key Account Executive with APM Music, discusses how he stays current with new music trends and technologies, and shares tips for people whose careers require that they do so.
George Maloian, Key Account Executive with APM Music, shares some valuable hints and advice for composers and musicians who want to get their music into films.
George Maloian, Key Account Executive with APM Music, discusses the mindset and innate skills that he feels can most contribute to a successful career in music supervising, and shares stories that illustrate what the right piece of music can contribute to a piece of film.
