Brad Mathias, Vice President of Operations for Infinity Music Distribution, gives a thorough explanation of the Christian music distribution market, offering detailed information on the process of getting music into stores, the services that distributors provide, and the expanding opportunities available within the digital realm.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, discusses his early career in medicine, and explains how finding God ultimately led to his role at the helm of Infinity’s operations.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, talks about the company’s commitment to independent Christian artists in the changing landscape of today’s music industry.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, explains the company’s tiered business model, in which they offer different levels of marketing support to artists based on how established they are.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, dispels some myths about what artists can expect once they have a distribution deal, explaining the intricacies involved in getting Christian records into the right retail settings as well as the inherent costs and challenges of co-op marketing.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, discusses what the company does and doesn’t to with regard to servicing digital outlets. He also talks about when it makes sense to release albums digitally before or instead of pressing CDs, explaining how new technologies can be used to accurately track digital sales. Lastly, Mathias gives a detailed explanation of how digital profits are typically distributed, outlining Infinity’s plan to steadily increase artists’ share in these profits in the coming year.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, talks about how the erosion of label support for artists inspired Infinity to create a resource called Infinity University, an educational tool that helps serve many of the functions that labels used to perform. He also talks about the ways in which Infinity creates opportunities for Christian artists to network with each other to help strengthen the music community.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, makes some predictions about the future of the Christian music industry, as well as discussing an unexpected new niche that Infinity has discovered in the online retail market.

Brad Mathias, Vice President of Operations for Infinity Music Distribution, offers advice to musicians considering a career in Christian music, underscoring the importance of looking for support from both God and the Christian community before making a decision.