Robert Cronberg is a professor in the Arts, Entertainment and Media Management department at Columbia College Chicago, where he teaches accounting, finance, economics, and entrepreneurship.
Music business professor Robert Cronberg shares his ideas on entrepreneurship and finance as they apply to the arts and entertainment industry, and discusses how he teaches these subjects to his students. Among the topics he covers are how to assemble a business plan, what it takes to be an entrepreneur, and where he predicts the music industry is heading.
Music business professor Robert Cronberg talks about the big picture accounting skills he teaches his students, including how to identify a company’s assets, knowing its liabilities, and why it is important to know how to read a balance sheet.
Music business professor Robert Cronberg explains why he uses case studies in the classroom, and how they can help students learn about specific kinds of problems that arise in the course of conducting business.
Music business professor Robert Cronberg stresses the importance of taking research to the streets, arguing that the best way to understand the marketplace is to interact with it in person.
Music business professor Robert Cronberg talks about how he uses his own professional successes and failures to teach students about economics and entrepreneurship.
Music business professor Robert Cronberg explains economics as the study of behavior, and talks about the analytical tools artists can use to bring focus to their careers.
Music business professor Robert Cronberg makes some predictions about the future of the music industry, explaining why he thinks major labels and their superstars will soon be extinct.
Music business professor Robert Cronberg shares the advice he gives his students about how to become a successful entrepreneur, from the importance of networking to looking for inspiration beyond the boundaries of the music business.
Music business professor Robert Cronberg talks about why it is important for entrepreneurs and artists to have confidence in their abilities and ideas, and how that affects the level of financial risk they should assume in their careers.
Music business professor Robert Cronberg outlines the steps one should take in formulating a business plan, from identifying one’s personal mission to assessing the competition to evaluating potential in the global market. Cronberg also offers tips on how to pitch an idea to investors, and how to cover all the economic bases when assembling a plan.
