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Nissan Wasfie Nissan Wasfie - Lecturer
Columbia College Chicago

Columbia College Chicago

Nissan Wasfie is a full-time faculty member at Columbia College Chicago, where he teaches economics, entrepreneurship and marketing in the Arts, Entertainment, and Music Management program. In addition, he works with a for-profit art consulting company, where he advises clients on how to develop an aesthetic vision for their art collections.

http://www.colum.edu/

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Music Business Professor Nissan Wasfie on Economics, Entrepreneurship, and the Delicate Balance between Art and Commerce
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TAGS: Music Schools | Music Marketing | Music Industry Today | Finance | Entrepreneurship | Columbia College Chicago

Nissan Wasfie, a music business professor at Columbia College in Chicago, discusses the unique ways in which art and commerce converge in the entertainment industry. Wasfie covers topics as wide-ranging as choosing a manager, the advent of the iPod, and the importance of having a business plan, and explores the economic impact of each of these subjects.

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Why Having a Plan is Essential to Success
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TAGS: Music Schools | Making It | Advice | Columbia College Chicago

Music business professor Nissan Wasfie stresses the importance of planning to the success of any business venture. Citing a Harvard study on the link between planning and success, Wasfie argues that having financial and creative goals can help entrepreneurs and artists achieve their vision.

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Choosing the Right Kind of Artist Management
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TAGS: Team | Music Schools | Manager | Independent Artists | Artists | Columbia College Chicago

Music business professor Nissan Wasfie offers some tips on what to look for when hiring a manager, as well as discussing the pros and cons of managing one’s own career.

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Redefining Your Product in a “Free” Market
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TAGS: Music Schools | Music Industry | File Sharing | Columbia College Chicago

Music business professor Nissan Wasfie explains why you can’t compete with the demand for free music, and suggests some alternatives that could help breathe new life into an industry struggling to reinvent itself.

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Redefining What It Means to be a Record Label
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TAGS: Record Industry | Record Companies | Music Schools | Music Industry Today | Future of Music | Columbia College Chicago

Music business professor Nissan Wasfie makes predictions about the future of record labels, and speculates about what kinds of investors will succeed in the next phase of the music industry.

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An Argument for Multi-Channel Distribution
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TAGS: Music Schools | Distribution | Columbia College Chicago

Music business professor Nissan Wasfie explains why it makes economic sense to release all entertainment media simultaneously through all available channels rather than staggering availability (for example, releasing a film in theatres and on DVD on the same day, rather than months apart).

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Seizing the Moment: Advice from Music Business Professor Nissan Wasfie
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TAGS: Music Schools | Entrepreneurship | Advice | Columbia College Chicago

Music business professor Nissan Wasfie shares the advice he gives his students about pursuing a career in music and succeeding in life in general.

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Music Business Professor Nissan Wasfie on How He Got His Start
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TAGS: Music Supervising | Music Schools | Getting In |

Music Business Professor Nissan Wasfie discusses how he got started in his career.

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What To Look For in a Manager
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TAGS: Music Schools | Manager | Ethics | Advice | Columbia College Chicago

Music business professor Nissan Wasfie outlines what he tells his students are the most important attributes to consider in a manager.

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Balancing Ethics, Aesthetics and Profit in the Arts
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TAGS: Music Schools | Ethics | Advice | Columbia College Chicago

Music business professor and art consultant Nissan Wasfie stresses the importance of ethics in the arts industry, and how he advises his students to balance an awareness of artistic integrity with having a successful business.

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What Economics Really Means in the Music Business
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TAGS: Music Schools | Music Industry | Entrepreneurship | Columbia College Chicago

Music business professor Nissan Wasfie defines economics and explains how economic principles apply to the music business.

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How the iPod Revolutionized the Music Industry
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TAGS: Online Music | Music Schools | Music Industry | Digital Rights Management | Columbia College Chicago

Music business professor Nissan Wasfie gives an account of the iPod’s impact on the music industry, from the early days of file sharing to Steve Jobs’ economic motivations in legalizing music downloads.

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The Challenges Inherent to Marketing Music
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TAGS: Music Schools | Music Marketing | Artist Development | Columbia College Chicago

Music business professor Nissan Wasfie discusses the unique challenges of marketing music as opposed to marketing other kinds of products. Citing examples, Wasfie illustrates the guesswork that is often involved in connecting an artist with the right audience and the surprises that often crop up along the way.

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Why Giving Away Music is the Best Way to Consumers’ Hearts (and Pocketbooks)
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TAGS: Music Schools | Music Marketing | Advice | Columbia College Chicago

Music business professor Nissan Wasfie offers some unconventional advice on how to best market music, arguing that consumers’ price sensitivity requires music marketers to view their product as a means to an end rather than a commodity in and of itself.

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Nissan Wasfie Music Business Professor Nissan Wasfie on Economics, Entrepreneurship, and the Delicate Balance between Art and Commerce
Featuring: Nissan Wasfie, Columbia College Chicago
Keywords: Entrepreneurship | Finance | Music Industry Today | Music Marketing | Music Schools Subjects: Entrepreneurship | Team | Teaching
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