Jun Mhoon, an expert in digital music distribution, talks about the paradigm shift from the traditional music industry model to one driven by ad agencies, consumers, and, increasingly, artists. Mhoon also shares his views on how a new generation of entrepreneurs holds the key to the present and future music business.

Jun Mhoon, an expert in digital media distribution, argues that the traditional music distribution model can no longer sustain itself economically. Here he outlines the new role that music is playing in the media marketplace, and how music business students can prepare for a career in the digital age.

Jun Mhoon, an expert in digital media distribution, talks about the need to leave behind the baggage of the old music industry in order to succeed in the evolving world of user-generated content, the digital multi-media experience, and an increasing demand on the part of the artists to have their share in both the process and the profits.

Jun Mhoon, an expert in digital media distribution, shares his optimism about the entrepreneurial opportunities in entertainment that are available to young people, specifically those working outside the framework of the traditional music business.