Dennis Rich, Chair of the Arts, Entertainment and Media Management Program at Columbia College in Chicago, IL, introduces his program, its goals, its faculty, and its typical students. He also discusses some of the challenges that music business educators face when attempting to stay current with industry trends, and shares his thoughts on the overall value of an education in arts management or music business.

Dennis Rich, Chair of the Arts, Entertainment and Media Management Program at Columbia College in Chicago, IL, discusses the core mission and values of the department he runs, shares a little of its history, and briefly describes the core management curriculum and the seven related concentrations that students in the department may focus on.

Dennis Rich, Chair of the Arts, Entertainment and Media Management Program at Columbia College in Chicago, IL, discusses the faculty who teach in his program, and what skill sets are valued in full-time and adjunct faculty.

Dennis Rich, Chair of the Arts, Entertainment and Media Management Program at Columbia College in Chicago, IL, discusses what the future holds for his program, and the challenges that he faces when trying to anticipate industry trends for inclusion in the curriculum.

Dennis Rich, Chair of the Arts, Entertainment and Media Management Program at Columbia College in Chicago, IL, describes what the typical student in the program must do in order to excel.

Dennis Rich, Chair of the Arts, Entertainment and Media Management Program at Columbia College in Chicago, IL, points out some skill sets that his program teaches, which can be readily put to use in any field if music turns out not to be a student's industry of choice.